Supply Chain Management Literature Review
Extensive academic-focused studies have revealed that supply management is an integral function of any organization, regardless of the business orientation such an organization adopts. The supply management paradigm has evolved over the years from purchase focused constructs to an encompassing of other interrelated constructs including the definitive supply to end consumers. Research of this subject matter has observed the many perspectives of supply chain management and elaborates that key perspectives are focused on operations and information management (Kopczak and Johnson, 2003). In an analysis of the dynamic significance of supply chain and supply chain management, Burt et al (2003) stress that the future focus of this domain would be …show more content…
Using a systematic literature review, we aim to extensively define the concepts of supply chain and supply chain management. It is also a key focus of this paper to understand the relation of the supply chain construct in relation to global or international business environment. As such we identify this notion by using Coca-Cola as our global company case study. Being a global brand, this firm will serve as an ideal business environment in assessing the supply chain constructs. This research topic is of particular significance because it aims to articulate the dimensions of supply chain management within global firms. As such supply chain practitioners may grasp a simplified concept of these …show more content…
Practitioners point to globalization and advances in information technology as being key drivers for the ever evolving nature of SCM. However increased demand in innovative products is equally considered a motivation for the dynamism of SCM
The Coca-Cola Case Study
Table 1. Coca-Cola Supply Chain Analysis (Yadav et al. 2013).
Factor Coca-Cola Supply chain
Production Production of Coca-Cola concentrate occurs on a globalized scale.
Bottling is carried out on a local capacity within each individual market.
The bottling concept adopted by Coca-Cola encompasses less capital and skill intensive
Information Gathering Systematic information gathering tools are adopted.
Innovative methods adopted for data gathering utilize third parties and own sales force dimensions.
Adopts a data driven approach to supply chain planning
Distribution Assets investments from a distributive standpoint are generic. Competition forms the primary basis for higher contract
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