Coca Cola External Environment Analysis

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Coca-Cola history began in the year 1886 when the curiosity of Dr. John S. Pemberton an Atlanta pharmacist, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today. Starting from 5 cent per glass serving of coke and a modest nine servings per day, today the daily servings of Coca Cola beverages are estimated at 1.9 billion globally.
The Coca-Cola Company is the world’s
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There are a wide range of major forces and trends in our external environment. It makes sense to invest time in thinking about their potential future impact both in the short and long term. It's also often helpful to consider what other players in the market are doing, and what is the company’s relationship with them might be. Long-term sustainability comes from an ability to balance two things: the ability to anticipate likely future events and the ability to deal with realities emerging from the day to…show more content…
The Coca Cola Company has an opportunity to further expand its product range with drinks that have low amount of sugar and calories. Thus it can be clearly said that with the addition of low sugar content products & healthy, natural drinks in the diverse portfolio of Coca cola a huge and developing market can be tapped which could prove to be vital important in increasing their profit and market dominance.
• Market the lesser selling products: In the large product mix of Coca Cola, there are several products which have not found recognition in the market. Coca Cola needs to focus on these products to increase their market share. Thus, marketing these products will lead to the rise of sale and in turn help increase revenue of Coca cola.
For the company to grow continuously and increase revenue it has to identify these opportunities and act swiftly towards achieving these targets. The opportunities are limited due to the already saturated market and with competition looming at large but the strategies are

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