Consumers normally judge about the credibility, quality, superiority, and consideration (Keller, 2013). Coca-Cola is innovative as it introduced a portfolio branding strategy to show difference and demonstrate healthy awareness. Those products are Coca-Cola, Coca-Cola Life, Coca-Cola Zero, and Diet Coke which no calories and sugar. This strategy was work because it knew some consumers worry about their healthy or want to keep fit. It understands deeply consumers’ needs and tries to fully satisfy consumers’ requirements for its products.
Coca-cola ( a product ) . Image Branding : The brand is the distinguishing name or symbol that is used to differentiate one manufacturer 's products from another . Branding, it can create a powerful image or perception in the minds of consumers and gives the business 's products it 's unique identity . Branding is one of the most important characteristic of any business, large or small , it 's important to spend the time investigating in researching, defining and building your own brand which makes you unique from others . An effective brand strategy gives you a significant edge in increasingly competitive marketing .
Besides making their product environmentally friendly, the objective of Coca-Cola Company is to target new customer by creating values and by making a difference. (TEAM, 2015) Says, the company has also introduced various Cola drinks such as Diet Coke, Caffeine free Coca-Cola, Coca-Cola Cherry, Coca-Cola Zero, Diet Coke caffeine free etc. Demographic: It includes different kinds of factors such as age, gender, education, location etc. every organization should follow certain laws and regulations of a country. In case of Coca-Cola, it is assumed that it will not be beneficial for the children.
Coca-Cola does an excellent job addressing every aspect of its stakeholders with its vision statement. For example, employees are interested in having a career where they are inspired to work. Another example is the company’s vision to profit correlates to shareowners’ want to see profits. As far as the vision statement goes, there is not much that can be done to improve it. While the business’s values may not directly connect with some of the stakeholders’ interest, it does impact one specific stakeholder.
1.0 Marketing Mix Strategies The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering (Martin, 2014). The elements in traditional marketing mix involve price, promotion, product and place (distribution). 1.1 Price Although Coca-Cola is already a leader in India soft drink industry, it still facing an intensely viral. Thus, Coca-Cola is always maintain the price of its product to be affordable to retain its customers (Neil Kokemuller, n.d.). Coca-Cola is so successful in India because it manages to capture the price-sensitive of customer in India by merging the market with an affordability strategy and spends a lot on advertising and manufacturing.
In 2011 we reinforced the commitment to being a value-led organisation and then undertook a project to clearly define these values and build a high –performance team committed for living them everyday, in everything we do. IMPACT ON COMPANY’S PERFORMANCE: Coca Cola Company in India relies on the recruitment and selection process for its smooth functioning. The candidates chosen in this process is to be the future employees are analysed and selected and employed by this recruitment and selection department. It is essential for the profit making in any of the organisation. Recruitment plays the very important role in HR department, because unless the perfect people are hired, even the best plans, organization chart and control system might not do much good.
If you can't compete on good prices, you'll need innovative products and ideas to make your business stand out from the crowd of competition. Coca-Cola have had the Coke product for so long that they need to express their innovation through marketing because they cannot change the way their products are produced, and potential customers will have no drive to buy from them if there is no element of differentiation from competitors. Coca-Cola has really done a good job recently with their campaigns. They have done an incredible job at connecting with their audience through understanding their motivations and the nostalgic feelings behind craving a can or bottle of Coke. Another impressive aspect of recent campaigns is the attention that Coke puts into making each message global.
u 18002480 Human Resources Assignment 1 Question 1 For this assignment, I have decided on using the company Coca-Cola to base my research and essay. 1. What roles do Human Resource consultants play at Coca-Cola? In the modern-day business world, one finds that it is indisputable that all businesses require a proficient, efficient and effective Human Resources department to assist the business in its daily functioning. The Human Resource department is responsible for some of the key prerequisites that allow for optimal functioning of the business to take place.
This is use to analyse and monitor the external macro-environmental factors that may affect a company or an organisation in a short or long term business. As for the Coca-Cola company, they have their own strengths and weaknesses that affects their performance one way or another. That is why it is important to identify these factors under the PESTLE term so they can be on the same side with the growing economy. Political Political factors is mainly on how the government affects the operation of a company or an organisation, it may also include changes in the trade restrictions, labour, tax and environmental policies and the stability of a government. The Coca-Cola company is clearly a non-alcoholic beverage company so it is under the Food and Drug Administration (FDA).
CONTROLLING The last and the most crucial function of management are “controlling”. In this function the company evaluates that either they have achieved the goals which they had set before. If the answer is “yes” then the employees and managers are rewarded with bonuses and other ways and vice versa. In the following we’ll come to know that how the coca cola company performs its controlling function? Sales person’s reporting