Introduction:
If anything that companies are cautious about these days, it is their sustainability goals.
Sustainability goes beyond the realms of what companies must do for their stakeholders. It also makes them realise that sustainability, is essentially, translated to profitability and growth.
“Value has value only if its’ value is valued,” once said Bryan Dyson, Former CEO, Coca Cola.
Bryan Dyson served as the Chief Executive Officer (CEO) of Coca Cola Enterprises from 1985-2001. If anyone has the authority to talk about Coca Cola – the world’s largest beverage producer – it is him.
Dyson, an Argentine, had his small beginnings in 1959, when he joined Coca Cola, Venezuela. He then worked his way up north, serving in the Caribbean, Central
…show more content…
It has high-profile brans including Sprite, Minute Maid, Fanta, Georgia Coffee, Dasani and Thums Up.
Coca Cola is leading by example by adopting stringent guidelines and also setting benchmarks which seem unrealistic, but they do achieve it, at least most of it. As sustainability consultants, we aim to guide Coca Cola in scrutinizing their goals, correcting them if needed and also guide them on how to achieve them in case they are falling short.
Hence, the purpose of our research was to study the sustainability practices of Coca Cola (non-alcoholic beverage industry). We were told to construct an argument, backed by a detailed analysis of the company 's internal and external environment, and to recommend a strategy (inventive, renovative, and incremental).
With Coke already having a sound base in adopting sustainability measures, I suggested an incremental strategy for the same. During the course of this document, the strategies will be evaluated and a change management program wherever needed will be set in place.
We also had to highlight this analysis with respect to UNSDG, GRI, National goals, and industry imperatives for sustainability and the recently concluded COP21 talks in
…show more content…
If the policy is not in place, then country specific policies should be framed with the help of respective strategic business units. The standards in the country keep differing.
Setting up a factory is extremely capital intensive, and it leads to severe financial problems if problems arise with a factory.
The local community should benefit from the factory viz. employment, community development. Also measures of water replenishment and afforestation also should be done.
Public Relations:
Coca Cola’s public relations strategy is the envy of every company. The business of business is to do business said famous economist and thinker Milton Friedman. Product sales, the primary objective of the company will flourish only if the company has a good image with the public.
Hence, PR is extremely crucial. The Open Happiness campaign, even made as the “Sunshine Waali Asha” campaign” in India put the company on the right track. But such campaigns should be timely.
Legal:
It is not surprising the Coca Cola gets in legal tangles in different countries be with factory or customer complaints or even cases employee harassment.
Much like a guideline for suppliers, Coca Cola should come out with basic Legal guideline document and further build it up with regards to respective
Sustainability is the practice of running a business in such a way that it has no negative impact on the environment, community, or society (Spiliakos, 2018). The goal of sustainability should be to have a positive impact on the world and to demonstrate the positive impact that a company has on the environment and society.
Some of the measurements are examples of countries in the world such as China for example, that are working towards energy efficiency improvement. This is important to the SDG as China’s “economic growth resulted in [a huge] conflict of economic development and resource environment” (Pan, Zhang, and Zhang, 2012). Which means that it is a country that will have a huge, positive impact on the environment if it aims for an energy efficient way of life. Unfortunately, results obtained by the National Natural Science Foundation of China show that China still has a long way to go as its “six major energy consuming industries accounted for 72.4% of [its] total industrial energy consumption.” (Pan, Zhang, and Zhang, 2012)
This day and age, change has become the new norm that shapes and develops the business world and global economy. A rising topic that has shepherd the direction of innovation is climate change and environmental awareness. The sustainability of a company encompasses their ability to manage social and environmental risks, obligations and opportunities. This concept is important for managers and to understand and implement because of government regulations and potential cost efficiency. In Oregon, there are numerous companies that express the importance of being sustainable.
The targets outlined in the document lack clear definitions and are vague in its wordings. Therefore, it is impossible to impose an exact measurement on any possible progress achieved. However, taking into account of the traditional ways of defining concepts and understanding issues, it is not difficult to achieve a rather general but accurate conclusion on the success or failure of reaching the targets. In short, by itself, the targets are not measurable, but with the past study and research accounted, the progress are very much comparable. Section 7.1 emphasizes the universal access to modern energy (UN, 2014).
Logos is identified as dietary coke that does not harm your body, in fact it gives you life. Through Taylor Swift and characters demonstrating positive behavior, you can determine the lag on how to drink dietary coke seems to be good for you. Ethos is credited to Taylor Swift, because it symbolizes Coca-Cola as extraordinary. The final statement that “stay extraordinary” closes the announcement.
In this highly competitive world, money is one of the most significant factors for people to survive because people use money to satisfy their desires such as clothes, food, and medicines. A company will gain profit from the amount of money that people used, but only profit cannot make company to be sustainable. Hence, every corporation should be concerned about the triple bottom lines which can lead company to be sustainable. The Triple Bottom line or TBL was created by the founder of British consultancy called sustainability, John Elkington since 1994 (economist, 2009). The triple bottom line is separately in three categories, including profit, planet, and people.
Introduction Sustainability has been mentioned as a goal of businesses. During the mid 1990s John Elkington created the triple bottom line plan under the concept of sustainability. Sustainability can be defined in many ways, but the simplest way is “Ability to sustain” (Sustainability, 2010). The triple bottom line is an accounting framework, and there are three dimensions of sustainability among them people, planet and profit (3Ps). The concept of TBL is to measure the profitable, social and environmental performance of the company.
This service helps the school, educators and parents to promote healthy eating habits among school students. There are variety of products such as bottled waters, juices, sports drinks and low calories carbonated soft drinks available for the school to decide where and when to sell. PepsiCo supports sustainable packaging policy, whereby they strive to lessen harm caused to the environment but yet still meeting the cost and performance criteria expected from consumers and customers. For example of PepsiCo sustainable packaging policy involves recyling materials, minimizing post industrial waste and achieving a lower carbon footprint. PepsiCo is aware of the differences in culture worldwide.
Because of these new technologies, Coca-Cola 's production volume has increased sharply compared to that of a few years ago. 2.2.3 Key Strategic Objectives and Challenges • Acquisition targets in developed markets: Coca-Cola already has strong penetration in major soft drinks markets, which typically offers limited acquisition opportunities due to market consolidation. Much of the future volume growth is likely to come from secondary markets such as Vietnam and Indonesia. Coca-cola may be better advised to set its sights on larger acquisition targets in untapped regions such as the Middle East and Africa and some secondary markets. • Diet Products
Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived
The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. Coca cola has a number of processes which involves bottling and labelling solutions. The important stage that coca cola consider is control of the company to get products at the agreed time and good quality and the last step they consider is the selling of beverage for target customers of distributors. Physical evidence
For the Coca-Cola, recognized its brand to be the best global brand around the world. Nevertheless, PepsiCo still working hard and catching up right behind the Coca-Cola, become the biggest rival for Coca-Cola in non-alcoholic drink industry. So what are the competitive advantages these both companies do have, let us discuss. 4.1 Distribution Method Coca-Cola conquer the market by having a very extensive distribution through partnership with bottling partner. Hindustan Coca-Cola Beverages Pvt. Ltd, is the largest bottling partner of the Coca-Cola Company in India, by owning 24 bottling plants at strategic location in various states widely covered across India, has an extensive distribution system spanning more than a million outlets.
The marketing phenomenon grew even bigger when the small company was bought over by Asa Griggs Candler prior of the founder’s death in 1888. Candler 's decision was what made the Coca Cola Company so successful today due to his interest and aggressiveness in marketing this product. Over the years, Coca Cola had faced many challenges in finding its identity in packing until the
Manufacturing sector on the other hand has grown in comparatively slower pace. The overall performance of the Indian manufacturing sector has widespread implications for various aspects of the economy; employment, being one of the chief areas of impact. Since this sector generates large scale employment for low and medium skilled workers, it is imperative to develop features which will create a conducive environment for industries to grow further. The Make in India campaign by the government has given the much needed push to the manufacturing sector. So we can say that India is performing decently and there is huge opportunity for India to grow and increase forex reserve and attract more FDI and FII by expanding its International