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Swot Analysis Of Coca Cola Value Chain

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4.2 Sustainable Value Chain, Competitive Advantage and CSR
The value creation of a company is obtained not merely through the internal value chain but through the structure of a winning strategy that leads to the company’s competitive advantage that stands out among all other companies within the same industry (Porter, M. 1985). Therefore, the engine that drives every company’s competitive advantage through success, profit, and leadership is to understand the importance of creating sustainable value chain internally through the company’s operations, and externally through its corporate social responsibility towards the stakeholders.
A company can never advertise and market its honest sustainable business while taking its operation and factories …show more content…

The company has been accused of causing health issues, especially obesity and diabetes. In addition to being accused of slavery, child labor, use of pesticides and generating plastic bottles that lead to high waste production. The Coca Cola Company has been a target for many non- governmental organizations, governmental organizations, environmentalists and individuals. Obesity, diabetes, heart problems, excessive use of water for production, waste and toxin production, and many more issues were and are still associated with the brand name Coca Cola. In Britain, healthcare activists, nutritionists, and public health officers fired back at the Coca Cola Company for its new program plan to “fund a £20 million anti-obesity fitness drive in 70 of the country’s parks” (Donnelly, L. May, 25, 2014). While Coca Cola is defending the program as a way to bring free sessions of fitness and health activities to everyone especially families and young adults, critics attacked the program and the company for distracting the public opinion away from the health issues caused by the Coca Cola Company and its products (Donnelly, L. May, 25, 2014). Activists, doctors and public health officers are sending a message that it is not enough to promote the practicing of some sort of activity in order to maintain a healthy lifestyle as Coca Cola and many other food and …show more content…

The after effects of such limitations could lead to a slow economical development and the weakening of business productivity and thus affecting the job market, employment rates, gross domestic product (GDP), taxation, innovation and even competitiveness. When companies and stakeholders understand the necessity to meet halfway and continue side by side, rather than fight against each other, sustainable development becomes more effective on the

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