Coca Cola Swot Analysis Essay
Coca-Cola SWOT analysis involves four elements Internal (Strength & Weakness) and four elements of External (Opportunities & Threats). The SWOT analysis is important in achieving the company targeted goals and objectives. The strategic decisions can be made only when the organization knows everything about itself as well as where it stands in the market.
SWOT ANALYSIS
STRENGTHS
1. The best global brand in the world in terms of value.
2. Successful Worldwide business marketing and advertising.
3. Famous product.
4. Most extensive beverage distribution channel. WEAKNESSES
1. Negative publicity.
2. Reputation of promoting Unhealthy Life Style.
3. Undiversified product portfolio.
4. High debt level due to acquisitions.
OPPORTUNITIES
1. Packaging
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The best global brand in the world in terms of value.
Coca-Cola Company is the most valuable companies in the world according to Interbrand.
2. Successful Worldwide business marketing and advertising.
Coca-cola Company has spending more than three billion in advertising expenses to increase firm sales and brand recognition.
3. Famous product.
As a famous product line Coca-Cola has a lot of hard die fan and customer loyalty.
4. Most extensive beverage distribution channel.
Coca-Cola serves more than 200 countries and more than 1.7 billion servings a day.
Weaknesses in the SWOT of Coca-Cola
1. Negative publicity.
The company often criticized for high water consumption in water scarce regions.
2. Reputation of promoting Unhealthy Life Style.
Consumption of carbonate drinks, Coca-Cola has produce large amounts of sugar, calories and fat in their product.
3. Undiversified product portfolio.
Coca-Cola was focusing only in selling only beverage. The consumption of soft drinks is stagnating and Coca-Cola will find it hard to penetrate to other markets.
4. High debt level due to acquisitions.
Debt acquired from CCE’s acquisition significantly increased Coca-Cola debt level, interest rates and borrowing
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