Coca Cola Value Analysis

897 Words4 Pages
Coca-Cola’s Values and Analysis On the same page as the mission and vision statements, Coca-Cola shares its values. These values are based on virtues and do not need much explaining. Coca-Cola’s values are: leadership, collaboration, integrity, accountability, passion, diversity and quality. As stated earlier, these are the merits the company cherishes the most. Anything the company does that doesn’t match up to these values can hurt its credibility. Coca-Cola’s values align with what most people would like to see in a company. Also, each value is reasonable and can be controlled – up to a certain extent – by the company. A key factor of values is they need to influence a company’s action in a positive form (Heathfield, 2017). Ideally, if…show more content…
Its mission to refresh the world is mainly intended for its customers and employees. It is in the best interest of the customers to have Coca-Cola’s product readily available to them, no matter where they reside. It is in the employees’ interest to have such a large target audience, as it will provide a need for their jobs. The want to inspire optimism and happiness covers all the stakeholders that have an investment – doesn’t have to be monetary – in the company. Creating happiness is something the company will do if it is financially success because it can benefit everyone. For example, creditors will get paid, suppliers will continue to operate, and a percentage of profits can be allocated to the community. The last part of the mission statement, creating value and making a difference, also aligns with multiple stakeholders. Creating value is something all investors and shareholders want for their companies. Making a difference matches with the interests of the community and some…show more content…
The company must list more tangible and specific goals that measure its success; giving a way to show progress. The last thing would be to update some of its vision statements that the company has already accomplished. Vision statements are meant to show where a company wants to be in the future; it makes no sense to have a vision statement about the present. For example, being the vision of productivity. Very few will argue that Coca-Cola is not a “highly effective, lean and fast-moving organization”. Perhaps it can replace that vision with one that effects its current state. A possible replacement can be one that deals with a growing health concern in the United States.
After analyzing Coca-Cola’s mission, vision, values and goals, there is no doubt that it attributed to much of the company’s success. Each element seemed to be centered around the vast interest of its stakeholders. The company’s mission statement visibly explains the reason why the company exists. Its vision statement gave stakeholders’ understanding of where the company was heading. And finally, the values and goals represented the company’s commitments and moral compass. The few changes that were recommended, were minor adjustments intended to enhance the impact of each
Open Document