Coca Cola Vs Pepsi Case Study

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Coca-Cola vs. Pepsi
Over time there has been many businesses that have mirrored each other, whether it is vehicles, electronics, or clothing. Despite the product that was being sold, for the most part these businesses share a plethora of marketing and advertising techniques, as well as financial profit and overall pop culture impact. Some of these different businesses gain somewhat of a cult following that pit consumers against each other, debating on which product is better despite how similar they really are. What causes this is the way each product is marketed and how the business portrays itself to their target demographics. Coca-Cola and Pepsi are probably the two most common companies this applies to. Arguably the two most identical soft drinks on the market; these two products could not be more different. In order to gain larger shares in the beverage market, both Coke and Pepsi employed various marketing campaigns such as sports sponsorships or mass media. For example, since 1978, Coke Cola has been the official sponsor of the FIFA World Cup. By targeting arguably the most popular sport in the world, Coke has gained access to millions of soccer fans around the world, regardless of race, gender, or age (O’Brien, 2015). Despite not being able to capitalize
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Although they differ in their marketing strategies, in the end each company has been able to successfully reach out to their target demographic and not only raise profits, but also expands on their customer awareness. Both companies have incredibly similar financial profits. However, the way each one is branded couldn’t be more different. Even the colors in each company’s respective logo, the classic red versus blue color scheme. As mentioned before, each company couldn’t be more different, but in the end their results are almost always the
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