Coca Cola Vs Pepsi Report
Report
Coca Cola or Pepsi?
Aamna Javed
Mahnoor Cheema
Communication Skills
10 November 2014
Contents
SUMMARY/ABSTRACT 3
INTRODUCTION 4
METHODOLOGY 4
RESULTS AND FINDINGS: 5
DISCUSSION 8
CONCLUSION 9
RECOMMENDATION 9
APPENDIX 10
REFERENCES 13
SUMMARY/ABSTRACT
This study is conducted between two global giants Coca Cola & Pepsi. This report is basically a comparative study of two well know competitors in the beverage industry. The primary purpose of this report is to find out which company is leading the market. This study required us to conduct a research on what the consumer chose to drink. To find out the factors and reasons that influence the choice of their preferred drink.
INTRODUCTION
In the modern urban culture, consumption of soft drinks particularly among younger generation has become very popular. Soft drinks in various flavors and tastes are widely patronized by urban population at various occasions like dinner parties, marriages, social gatherings etc.
The world’s soft drink market is totally subject by just two players – Coca Cola & Pepsi. Coca Cola & Pepsi, have competed dramatically and distributed the beverage market profit for several decades. In the free market, it is hard to exactly tell which one is the winner within the perfect competition, because both companies use different styles of commercials and products to expand their markets.
In the end it all depends upon the consumer, but along
Childhood Obesity In America Essay
864 Words | 4 PagesIt is believed that many of the soft drink companies are the main reason for the rise of obesity in America. As stated in the article Coca-Cola and the fight against the global obesity epidemic, “The soft drink industry as a whole, and Coke in particular, has received harsh criticism for contributing to the global obesity epidemic. ”(Gertner 15).This suggests that as soft drinks and other processed foods are becoming more popular it is heavily contributing to the recent rise in people becoming overweight. Before fast food and soft drinks were popular, less people were obese which leads to the speculation that it is a cause for the problem. On the other hand there are studies that reveal that dietary factors don’t always affect a person’s weight.
Pepsi Ethos Pathos And Logos Essay
1415 Words | 6 PagesEach company has a loyal customer base and many people refuse to drink the product of the competing brand. A comparison of recent advertisements from each soda brand reveals a lot about the
Personal Reflective Essay: Interpersonal Conflict
1452 Words | 6 PagesSelf-reflections on communication skills It is inescapable to have interpersonal conflict in any relationships and situations. (Solomon&Theiss, 2013) Yet, we should be able to handle conflicts with skills. Regarding the conflict I encountered, there are some communication skills I should have known and
Strategic Analysis Of Pepsi (Pakistan
6570 Words | 27 PagesSpecial thanks to my Business Policy professor, Fareed Fareedy for everything. He motivated and guided me. Special mention to the TA Business Policy, Ms Haadiah. I would also like to thank the employees at Pepsi who gave me the required information. Table of Contents EXECUTIVE SUMMARY 5 INTRODUCTION 6 History 5 Divisional Structure of the company: 9 MISSION STATEMENT 9
Coca-Cola Political Factors
814 Words | 4 PagesPolitical Analysis and Factors The Food and Drug Administration (FDA) regards non-alcoholic beverages such as Coca Cola as within the food category. The government regulates the manufacturing procedure of these products. Companies that fail to meet the government 's standards are subject to fines. Coca Cola is also subject to the Occupational Safety and Health Act and to local, state, federal, and foreign environmental regulation.
Coca Cola Market Structure Analysis
1093 Words | 5 PagesThe high cost of operating in this industry prevents many companies from entering the competitive arena. Last, these two companies engage in non-price product differentiation. Rarely will you see Pepsi attempt to undercut Coca-Cola in price. Instead, you see these companies use creative advertisements to compete (Neary
Coca Cola Product Differentiation Strategy
785 Words | 4 Pages1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.
Essay On Sugary Drinks
836 Words | 4 PagesIntroduction The topic which is critical issues on the implications of teens and children’s consumptions of sodas and other sugary beverages. Beverages are different types of drinks made for human consumption to quench thirst. Sugary drinks or soft drink
Coke And Pepsi Case Study
1101 Words | 5 PagesIn the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
Executive Summary Of Coca Cola
7179 Words | 29 PagesEXECUTIVE SUMMARY Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers.
Advantages And Disadvantages Of Coca Cola
1039 Words | 5 Pages• Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.
Essay On Communication Skills
1136 Words | 5 PagesIntroduction: The process of communicating successfully with our family, friends, co-workers, business associates and people is one of the most critical skills. Communication is such a key part of life that I often tell to a person that “Its no use of someone if he/she really don’t know by associates people in their work place or area of field”. Communication makes us to be known of others, good or bad that depends on usability of a person communication. And, it is up to each of us to learn to communicate well with those who are important to us.
Competitive Disadvantages Of Coca-Cola
929 Words | 4 PagesFor the Coca-Cola, recognized its brand to be the best global brand around the world. Nevertheless, PepsiCo still working hard and catching up right behind the Coca-Cola, become the biggest rival for Coca-Cola in non-alcoholic drink industry. So what are the competitive advantages these both companies do have, let us discuss. 4.1 Distribution Method Coca-Cola conquer the market by having a very extensive distribution through partnership with bottling partner. Hindustan Coca-Cola Beverages Pvt. Ltd, is the largest bottling partner of the Coca-Cola Company in India, by owning 24 bottling plants at strategic location in various states widely covered across India, has an extensive distribution system spanning more than a million outlets.
Coca Cola History Summary
2752 Words | 12 PagesHISTORY & BACKGROUND OF COCA COLA The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.
Importance Of Business Writing
1384 Words | 6 PagesIntroduction Business communication is a process where both the employer and the employees in a company share and exchange information. Be it the corporate world or the education arena, priority is given to ‘speaking’ correct English. People in these fields have understood that communication skills mean speaking skills. Most people think that writing skills are not essential for effective communication. But that is not the truth.
More about Coca Cola Vs Pepsi Report
Childhood Obesity In America Essay
864 Words | 4 PagesPepsi Ethos Pathos And Logos Essay
1415 Words | 6 PagesPersonal Reflective Essay: Interpersonal Conflict
1452 Words | 6 PagesStrategic Analysis Of Pepsi (Pakistan
6570 Words | 27 PagesCoca-Cola Political Factors
814 Words | 4 PagesCoca Cola Market Structure Analysis
1093 Words | 5 PagesCoca Cola Product Differentiation Strategy
785 Words | 4 PagesEssay On Sugary Drinks
836 Words | 4 PagesCoke And Pepsi Case Study
1101 Words | 5 PagesExecutive Summary Of Coca Cola
7179 Words | 29 PagesAdvantages And Disadvantages Of Coca Cola
1039 Words | 5 PagesEssay On Communication Skills
1136 Words | 5 PagesCompetitive Disadvantages Of Coca-Cola
929 Words | 4 PagesCoca Cola History Summary
2752 Words | 12 PagesImportance Of Business Writing
1384 Words | 6 Pages