"The auditor 's job is to exercise professional skepticism in evaluating a public company 's accounting and in conducting its audit to ensure that investors receive reliable information…” (Aubin, 2016). E&Y did not do their job and the PCAOB had every right to fine the firm. Make a recommendation as to how regulators and professional societies may prevent this type of behavior in question for the future. Provide support for your rationale In this case, E&Y should not have been allowed to conduct Medicis audits for 20 years. There was already a conflict of interest established by their relationship years and there is no way that E&Y could have maintain its independence.
Planet. Nowadays, our planet faces a lot of crisis such as limited freshwater, climate change due to greenhouse gas emission, waste pollute land and sea, and unsustainable agricultural practices. The PepsiCo become one of the company that stand out and pay their responsibility in protecting our planet. According to PepsiCo Sustainability Report 2016 (2017), the biggest consumer of freshwater is the private sector and the agriculture together with industry use the greatest amount of freshwater. PepsiCo as a company that operating at the intersection of food and water, water stewardship is one of the company’s top priorities.
Businesses have been playing a crucial role in people’s lives. No matter what they go or what the occupations they are; people are drawn to get involved in businesses. However, behind the scenes of the business thriving, the environment is deteriorated each day. Many development schemes are come up with the plan related with the depletion of the environment (Shah, 2002). Because of people and environmental damages, attentions were drawn to corporations for ensuring their sustainabilities.
Physical evidence Coca cola uses many different techniques to differentiate their brand and product from others. This is done by the colors, shapes, styles and the font of their logo. The font of the coca cola logo is one of the most recognizable brands around the world being recognized by 96% of the world’s population. The company has invested a lot of time and money in research and development to ensure the most effective life cycle impact of its
Some leaders of corporations with the desire to gain in “all costs” make decisions that have an impact not only on organization but employees as well. I As the CEO of “Apple” Tim Cook in his interview said: “the ethical compass comes from parents and people you surround yourself with” (Duke University 2013). It
They are ultimately in charge of a company’s success or failure while in the position as CEO. Their goal is to increase the value of the company. One of three methods generally determines a CEOs compensation; those methods are by a board that works within the same company, by an external analyst, or in direct relation to performance. According to Lansing and Knoedgen (2007), CEO compensation that is tied to a board’s decision can be biased to be higher than average, because the board members are usually current or former CEOs and would like to maintain the opportunity for the CEO to be a future business partner if
Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company. We will be going through the company values, identifying how their values and their mission statement coincide with one another. We want to identify what their their mission is, the culture the company promotes, identify their competition, see where and how they are doing financially, etc.
The citizenship principle is much more violated by Starbucks tax avoidance in UK. In 2012 Starbucks has became the embodiment of the corporate tax avoidance in Britain. On sales of 1.2 billion pounds, the company reported no profit, and therefore paid no income tax. Tax avoiding practices, generally, are negatively perceived by the society, resembling opportunistic behavior and harming the company’s reputation (Hoi, Wu & Zhang, 2030). Starbucks’ investors were told about profitability of the UK business, while the company consistently reported
Therefore, this essay aims to determine how authenticity in TCCC’s corporate persona impacted its sales of Coke. Given that corporate credibility is generally agreed to have positive effects on consumer attitudes toward the advertisement, attitudes toward the brand, and purchase intentions, (Newell, 1993; Lafferty and Goldsmith,1999), this article investigates how TCCC built an authentic corporate persona and improved Coke sales in 2014 through its effective marketing strategies for Coke that year. In the first part of this essay, the marketing campaigns of TCCC in 2014 are analysed to show how TCCC strengthened its corporate authenticity that year. In the latter part of the essay, social media and sales figures of Coke in 2014 are analysed to show how enhancing corporate authenticity in TCCC improved consumption of