Case Study Of The Coca Cola Company

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Water neutrality is a significant CSR issue for Coca Cola. Over the years the organization has gone all out to develop an image of world leader in the field of the water conservation. The company was campaigning hard in their websites about their initiatives related with the water conservation (Karpagam & Jaikumar, 2010, pp. 23-25). According to the planning of the organization the company was aiming to complete its water neutrality program by 2009 in India and in other global operations. But unfortunately this CSR initiative was a serious problem for the company. Communities living by the side of the Coca Cola plants in India were facing serious problems of water shortages. Bottling plants of the company were not only creating water shortages but also were harming the quality of the water nearby the plants. Over the years the organization has given significant importance towards their corporate governance. But recently the organization has announced a new equity compensation plan for their executives. Lots of experts around the business world has raised their concerns regarding the newly created over reaching plan of the organization. Eminent investor David Winter has articulated his concern regarding this corporate governance step of the company (Pendergrast, 2013, pp. 45-46).…show more content…
The organization has decided not advertise their products for the below 12 years children (Bodden, 2008, pp. 10-12). This example is indicating the sense of responsibility from the side of the company towards the society. The organization has shown its accountability towards the global environment and it is trying to reduce its Carbon foot print by 25%. The organization is significantly accountable to the society and it is evident from their decision of contributing 1% of their total operating income annually for the charitable

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