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Coca Cola Weakness

998 Words4 Pages

SWOT analysis is the organized list of our business’s greatest strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses are came in internal of company
(reputation, patents, location), Opportunities and Threats are came in external (suppliers competitors, prices).

point the main cola seasoned refreshment was present in whole world. That was called soft

drinks, that drink was hard alcoholic free beverages. That beverages was not contain

alcohol & comprehensively indicate this refreshments, include a variety of directed

carbonated soft drinks, diet & caffeine free beverages, filtered water juices, juices drinks,

sport drinks & even prepared to drink tea/coffee packs. So we can state that soft drinks

mean carbonated …show more content…

Coca-Cola was the come with soft drink brand in India until 1977 but it not run more and it go back. Coca-Cola was come again in India in 1993 with an arrangement that is it gave coca-cola responsibility for the country’s best soft drink brand and best packaging system . Coca-Cola procured a large portion of the local India brands including ThumsUp, Limca, Maaza .

Coca-Cola was put more than US$1 billion in India from 1993-2003. Coca-Cola was achieved 39% volume development and 23% ventures development in India and achieving breakeven profitability in this locale in 2002. The Ex CEO of coca-cola India was Sanjiv
Gupta, he joined in 1997 as a Vice Precident of Marketing.

The Coca-Cola system in India: Coca-Cola have 24 organization owned packaging operations.

It additionally have 25 franchisee owned packaging operations.

Appox. 6000 local individuals are employee.

Coca-Cola was indirectly make employment for more than 1,20,000 individual in India.

3. Brand failures or many brands with insignificant amount of revenues

STRENGTH
1. It has the best brand in the world in term of value ($77,839 billion)

2. It have largest market share in

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