Coca-Cola's Marketing And Segmentation Of Coca Cola

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Morello (n.d.) states that customer based approach denotes distributing consistently distributing gratifying and great experience to the customers taking care of their time as well as budget. On the other hand, customer centricity represents analyzing the lifetime value of the treasured customers and concentrating on marketing efforts for driving profit to an incipient caliber of prosperity. Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the globe. It sells a variety of sparkling and still beverages. It engenders 60% of its revenue and about 80% of its operating profit from outside the Coalesced States. It has vigorous brand apperception across the globe. According to business insider, approximately 94% of the world population is cognizant of the red & white logo of Coca Cola. (Coca-cola.com, 2016) Segmentation, targeting, positioning of Coca Cola Coca Cola uses competitive situating strategy to be way ahead of its competitors in the Non-potations marketplace. Part avails the brand to define the felicitous products for categorical client group; Coca Cola doesn’t object a categorical segment but acclimates its marketing strategy by developing incipient products Marketing mix Coca Cola is a brand with the highest brand equity. No doubt it has gone through the ups and downs of business concern to reach that position. The marketing commix of Coca Cola has been transmuting over time with more and more merchandise being integrated

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