Coca-Cola's Marketing Strategy

Introduction

Marketing strategy is defined as the process that allows an organisation to use its resources on the best opportunities with the goal of achieving maximum sales and sustainable competitive advantages.It includes all the basic and long term activities in the area of marketing that deal with the analysis of the strategic initial situation of the company and the formulation of market oriented strategies and thus helps an organisation to achieve its marketing objectives.

Process of marketing strategy

Step1:Defining strategic marketing objectives

This step deals with the determining the questions such as which market should the company compete in?what should be the company’s targets in terms of market shares and profits.It is useful

4.Competition from Pepsico.

SWOT ANALYSIS For Pepsico

Strengths:

1.Product diversity

2.Extensive distribution channel

3. Successful marketing and advertising campaigns

4.Complementary product sales

Weaknesses:

1.Over dependence on wal-mart

2.To low net profit margin

3.Low pricing

4.Much weaker brand awareness and market share in the world beverage market compared to Coca Cola.

Opportunities:

1.Growing beverages and snacks consumption in the market

2.Increasing demand for healthy food and beverages

3.snacks consumption growth.

4.Further expansion through acquisitions

Threats:

1.Change in consumer tastes

2.Water scarcity

3.Decreasing gross profit margin

4.Legal requirements to disclose negative information on product labels.

Learning Outcome

MARKET SHARE OF THE COMPANIES IN INDIA

These two soft drink companies (Coca cola & Pepsi) acquire the major share of the soft drink Industry and always remain in the war to get the majority of market share with each other. These companies always be pioneer in using various innovative technology and method to become the market

From its humble beginnings over a century ago, Pepsi has grown to become one of the best known, most-loved products throughout the world. Today, the company continues to innovate, creating new products, new flavours and new ways in varying shapes and sizes to meet the growing demand for convenience and healthier choices.

The products that can be found In the in Indian market are: Pepsi,Mirinda,7up,Mountain Dew,Pepsi Blue,Slice.

BRANDING

Brand is said to be as a name, term, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. They may also be more symbolic, emotional or intangible related to what brands represent.

PACKAGING

Packaging is defined in the regulations as all products made of any materials of any nature to be used for the containment, protection, handling, delivery and preservation of goods from the producer to the user or consumer.

Coca cola and Pepsi are very innovated in the packing of their product. These companies introduced different concept of packing. The Airtight bottle concept is given by the Coca cola, which has revolutionised the bottling and packaging