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Coca Cola's Summary: Brand Mantra Of Coca-Cola

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Brand mantra of Coca Cola Slogan • Open Happiness Value • Coca-Cola’s values serve as a compass for their actions and describe how coca cola behave in the world • Leadership, collaboration, integrity, passion, quality, focus on the market, working smart. Metric Awareness: Best known beverage brand, 90% awareness Attitude: loyal attitude, they have a positive attitude bases on their beliefs Experience: status, appreciation, attention Association: Brand mental map Point of parity (POP) and Points of difference (POD) POP’S • Beverages category • Refreshing flavor • Up-to-date POD’S • Distinctive taste profile • Optimistic view of life • Emotional bond with customer Aspects Emotional: Fun and happiness Functional: Beverage Description: Family and Friend Brand equity Process strategies Clarifying the water Clarifying the water is the first process in the manufacturing process. …show more content…

As the company expands the beverage portfolio and supplier base to meet the increasing demand of growing and developing markets around the world, customers and consumer expectation and regulatory scrutiny continue to rise. The global nature of the business requires that the company system has the highest standards and processes to ensure consistent quality from the concentrate production to the bottling and product delivery. The ensure consistent safety and quality through strong governance and compliance to applicable regulations and standards. The manufacture the product following strict policies, requirements and specification provide through and integrated quality management program that measure all of the operation, system wide, against the same global

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