Business Case Study: Cochlear
Introduction
Cochlear is a global technology positioned company that constructs and supplies the Nucleus cochlear implant for the deaf (Hewerdine & Welch, 2008). Cochlear has been operating into international market at very early platform. Cochlear’s achievement in the foreign market has been supported by funding’s from the government and exclusive benefiting organisations since it was founded in 1981 by Dr Graeme Clark. Cochlear’s target market being a specific group and their products are health demanding, the products have lengthy prominent time before making profits. Cochlear’s products may be subjected to clinic and nuclear trials that in order to establish needed license as well as applied with health case of advanced technology. These components indicates that in order to effectively operate, Cochlear has significant exposure to macro- environmental factors which includes political or legal, economic, technological and social environment as well as micro- environmental factors that including its customers, employees, suppliers and shareholders. This report will be discussed how both macro and micro factors affect Cochlear’s
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Cross culture is engrained from social perspective, predominantly, China has much more distinctive social culture from other countries that may affect Cochlear’s marketing mix considerably. The dissimilar opinion about deafness will lead to social debate in contradiction of the cochlear implant in China, in which Cochlear implant does not have market attractiveness at this stage. Countries may vary considerably in terms of other circumstantial factors such as regional and cultural difference within country, or the nature of the marketing and retail arrangement (Douglas & Craig, 2011). These have an important impact on target market selection, as well as the formulation of marketing
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531 Words | 3 PagesSo Yeon Kim, Dr. Min Bum Kim, and Dr. Won-ho Chung, over 18 years (2001-2019), 4.6 percent (43 out of 925) of patients with cochlear implants experienced failure of the devices of some kind. In other words, more than 95 percent of the devices are successful in the long run. This information makes the lack of a main character with a successful implant all the more confusing. Nović has, in failing to include a character like this, created a one-sided depiction of the Deaf community without much of the nuance surrounding this complicated issue. The undue focus on implant failure, the most glaring example of which is when Charlie’s implant fails on stage, causing her to feel like “her mouth was cottony thick, jaw tight” and like "her body was a hummingbirds thrum” (320).
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Cochlear Implants Video Summary
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1336 Words | 6 PagesIn the documentary, Sound and Fury, the daughter of Peter and Nita, Heather, wanted a cochlear implant, but in the end, her parents decided not to get her the implant although three years later, Heather received the cochlear implant. Although Heather was about ten years old when she finally received the cochlear implant, she was able to learn to speak and listen without previous exposure to sounds before the surgery. In the documentary, a group of Deaf people were shocked by Chris and Mari’s decision to implant their son who was only an infant at the time. While the Deaf community may be somewhat showing some acceptance towards the cochlear implants now, issues about when to implant a child remains and if the decision should rest solely on
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Essay On Cochlear Implants
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Impact On The Deaf Community
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Sound And Fury: Documentary Analysis
1050 Words | 5 PagesI watched Sound and Fury, a documentary that came out in 2000, centered on the complications of getting the Cochlear Implant, and how Deaf and hearing communities can differ upon the topic. Particularly within one family, brothers along with their wives and parents have a tough time deciding if their Deaf children should undergo such a procedure. They all travel to visit families that are hearing with children who aren’t learning ASL because they have the implant. They visit a Deaf family whose 10-year daughter is the only person in the family to get the implant. They also visit schools focusing on speech to help Deaf children who wear hearing aids and/or got the Cochlear Implant, and visit a Deaf community with a school focused on ASL.
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