Coconut Tree Case Study

THE GLOBAL SCENARIO……………………………………………………………………
According to Hilot (2014), a multitude of individuals worldwide relies on the coconut tree as a source of income. Coconut based products has widely occupied the world market despite the penetration of other edible oils from palm and soy bean. Aside from that, worldwide inventors had amplified the medical benefits of coconut through research and development, thus increasing its demand.
The coconut tree is cultivated in more than 93 countries all over the world. 75% of the global production is from Indonesia, India and the Philippines. The use of coconut or coconut infused products is levitating in the industrialized countries in the North America. Aside from that, the economic activity of countries

Each tree in Mindanao produces approximately 54 nuts which is way beyond the national average of 45 nuts. The production in Mindanao has dramatically increased since year 2000, from 7.59 million to 9.23 million tons. Coconut production has played a significant role in the Mindanao economy where 27.88% of the volume of all agricultural products is from. There are 27 provinces that produce coconuts, and Mindanao occupies 55.6 percent of the national oil milling capacity. Coconut is traded in various cities specifically: Mati, Digos, General Santos City, Cagayan de Oro City, Dipolog, Zamboanga and many more.
THE COCONUT SHELL CHARCOAL………………………………………………………
Coconut charcoal is a black smokeless, odorless, innocuity mostly used for grilling. According to Bhattarai (1998), charcoal is an excellent source of domestic fuel. Cooking using charcoal as fuel is common in several Asian households with inexpensive and improvised burners. Aside from that, majority of the charcoal users are industries and commercial establishments located in rural

Its gross heating value is estimated to be within the range of 28-30 mega joules per kilo. According to Foley (1986), domestically utilized charcoal has a net calorific value of 28 mega joule per kilo which is twice as much as air-dried wood. The huge gap makes it easier to be transported over longer distance basically because it is much lighter compared to wood. But charcoal is a high-volume-low value product, it occupies ample space when transported and the income earned by traders would be dependent on its transportation equipment’s capacity.
Majority of urban settlers in Southeast Asia utilizes charcoal. Rural settlers in Thailand are heavy users while in Indonesia and the Philippines; charcoal is utilized mostly in the urban areas. Only small quantities were consumed by the households because the majority uses wood. In Davao City, coconut charcoal is in demand not only by various businesses such as barbeque stalls, lechon houses, etc. but also that of retailers found in various markets in the area, specifically in Bankerohan public market. According to Lozano (2015), charcoal from coconut shells costs 23 pesos a kilo.
THE TRADE