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Code Of Ethics In Hospitality Industry

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Introduction
The tourism industry has experienced continuous growth in the service sector and, according to the World Tourism Organization, its business volume equals or even surpasses that of food products or automobiles (UNWTO, 2017). According to Bernard Marr (2016), the hospitality industry is dependent on advanced analytics solutions in order to find ways to keep customers happy. However, the operators should take into consideration certain ethical and professional issues that may arise and tailor their processes accordingly.
Ethical issues
In the “Era of Big Data”, there are various challenges that companies must consider in living up to their ethical values. The Ethical dilemma of businesses working in the hospitality industry is to …show more content…

This can be broken into four elements: Public Interest, Professional Competence and Integrity, Duty to Relevant Authority and Duty to Profession.
The Code emphasizes the importance of respecting human’s rights, promoting equal chances regardless of demographic aspects and offering expertise only within a person’s professional competence. Moreover, it states the need to abide to the relevant authority and to uphold the reputation of the profession, of BCS and its members (BCS, 2015).
DDA Code of Ethics
The DDA Code of Ethics indicates the importance of maintaining a transparent relationship with clients while empowering them to opt out of any data collection practices. Furthermore, clients should be kept informed about the types of data collected as well as the potential risk that this may cause. Web Analysts must also uphold customer’s right to privacy according to laws, regulations and clients’ preference (DDA, …show more content…

The intellectual property is protected by laws that forbidding anyone to use those without given permission (GOV, 2017). In the hospitality industry, from the hotel’s name (e.g. Charnwood Hotel) to the IT Software and bedding set, everything can be branded and therefore protected. Intellectual property rights can be useful in other ways – it is an asset. The owner of a trademark, design right, copyright etc. may grant the right to use that particular mark in exchange for a fee. Franchising or Merchandising are two examples of this practice and can lead to substantial growth (e.g. Hilton franchise) (Nanayakkara,

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