Kazakhstan Swot Analysis
Third factor shows how beneficial can be offer to expand. The coffee market of Kazakhstan was formed after the country gained its independence. Climatic conditions are not suitable to cultivate coffee on the territory of the Republic of Kazakhstan, respectively, almost all of the volume of coffee sold in the country is imported from other countries. Distribution of coffee in the country began with high consumption of instant and packaging coffee. Still about the 50% of the market takes instant coffee. Major population prefer tea to coffee, but the quality of tea changed. Some people think in Soviet Union times, tea was better. Accordingly, assert that Kazakhstan today — tea country is no longer possible. However, still the market share of instant coffee is about 65%, packaging coffee takes third place, and natural coffee is only 2% of the market share. Low level of sales can be explained to three causes: high price for mass customers, traditional tea culture, and the weak marketing …show more content…
As we see, the share of fast food restaurants is high, and continues to grow in the last 2-3 years. It can be related to high number of the new opened shopping centers and food courts.
There is one way to describe the opening of the first McDonald’s in Kazakhstan – great success. McDonald’s is a latecomer to Kazakhstan, and it will be a healthy competition with already established popular restaurants like Burger King, Hardee’s and KFC.
KFC was launched in 2007, and has 31 restaurants in four cities. Its parent firm, also operates 13 Hardee’s fast food joints in three cities.
Burger King, which will be the main competitor of McDonald’s in Kazakhstan, has 26 restaurants in seven cities. Since it opened in 2012, it has served 10 million customers, nearly two-third of population of
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