Swot Analysis Of Ethiopian Coffee Industry

According to Sani Redi, Director General, Ethiopian Coffee and Tea Development and Marketing Authority:

- Ethiopian coffee industry benefits over 20 million people along its value chain

- Ethiopia annually exports over 200, 000 tons of coffee for which it gets more than 800 million US dollars, i.e. over 25% of its total export earnings

- The industry has been facing a number of challenges including low productivity (only 0.7 ton per ha), complex and inefficient marketing procedures, fierce competition from other crops like khat, ambiguous policies and corruption

 Poor and limited extension service (e.g. less geographical coverage). For example, production and distribution of seedlings of improved coffee varsities in time and the experts have limited knowledge and skills to monitor the quality during

In Addis Ababa exporters, representatives of foreign coffee companies and value adding actors were involved, while the regional meetings were held with farmers, private producer& suppliers, and coffee union/ farmers. The following challenges and opportunities have been identified:

Planned strategies and opportunities to achieve such extended objectives

 Structural changes: 1) both development and marketing have been put under the authority to ensure close monitoring and enhance efficiency 2) local branch offices of the authority will be opened and staffed with the necessary resource. For instance, enhancing human capacity (new recruitment and, offering successive trainings for the existing and new staff)

 Capitalizing on local good practices and international experiences. There are some local model farmers who have managed to obtain up to 2 tons of coffee per hectare without using inorganic inputs and able to supply quality coffee. On the other hand, the experience of Columbia has been shared and benchmarked for