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Nestle Coffee-Mate Case Study

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Introduction

Nestle has been around for about 150 years. It all started in 1866 in Vevey, Switzerland when Henri Nestle developed milk-based baby food and started marketing it. The following year, Daniel Peter began seven years of work to perfect his invention, the milk chocolate manufacturing process. He felt that Nestle was the crucial co-operation that he needed to solve the problem of removing all the water from the milk added to his chocolate and thus preventing the product from developing mildew. Henri Nestle had retired in 1875 but the company had new ownership and retained its name as Société Farine Lactée Henri Nestlé.

Coffee-Mate is a non-dairy creamer manufactured by Nestle, available in various forms such as powdered, liquid and concentrated liquid. The original product was introduced in 1961 and was soon followed by Coffee-Mate Lite and Coffee-Mate Liquid in 1989. In the US, where the product is manufactured by Nestle in Glendale, California, the product is available in liquid, liquid concentrate and powdered forms. The American version of Coffee-Mate comes in a variety of over 25 different …show more content…

They also offer seasonal flavours such as Butter Toffee, Pumpkin Spice and Peppermint Mocha. Some flavours such as these are offered at coffee houses but at very expensive prices. However, certain people worry that adding creamers to their coffee will bring upon certain health issues. Coffee-Mate has noticed that and manufactures their products without the use of hydrogenated fat which is linked to heart disease. Coffee-Mate also has a Natural Bliss line which is made without using Genetically Modified Organisms (GMO) ingredients and milk sourced from cows not treated with added growth hormones. This allows coffee-drinkers to use creamers in their coffee without worry of health

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