ipl-logo

Cogitative Dissonance Theory Essay

709 Words3 Pages

Course Project Stage 1: Cogitative Dissonance Theory According to Deetz (1994), Communication is viewed as a way to directly handle a message. Being able to communicate effectively is an essential part of our social, cultural and economic lives. To survive in this world today, the ability to communicate is vital. Today, we have more ways to communicate with audiences and less time to accomplish the task. Emotional advertisements that focus on social issues is crafted to deliver a message by grabbing your senses and evade your thoughts. These messages are to remain in your memory long after you have left it behind. Powerful advertisements (ads) provided the opportunity for individuals to think and worry about various social issues that raise …show more content…

Physicians realize and understand the negative impact of their past mistakes by promoting smoking. In my mind, smoking is a behavioral issue and it is difficult for physicians to convince individuals to stop once they have started. As in this ad, the physician is asking his reader to take action and be a “quitter” just like him. Persuasion plays a role in the effectiveness of the ability to influence positive change in behavior. According to Wikipedia (n.d.), persuasion provides the ability to influence one’s philosophies, posture, objectives, incentives or conduct. In the ad, the physician is trying to persuade the reader into a behavioral change. Including a component to Social Change has an impact on the ability to change behavior, raise consciousness, and sway social standards. According to Duffey (2017), we have the power to bring positive change by “how and when we interact with others.” Greenhalgh, Stillman, & Ford (2016) says that Social Cognitive Theory plays a role in the media because it suggests that individuals understand the behaviors of others by watching, teaching and displaying of actions. In the ad, the physician wants to empower the reader into change by expressing his action he took towards

Show More
Related

  • Wounded Warrior Project Rhetorical Analysis

    980 Words  | 4 Pages

    The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

    Read More

  • Advertising Ethos Pathos Logos

    375 Words  | 2 Pages

    Advertisements are everywhere, whether it be on the walk to the park or scrolling through my Instagram feed. They control the way we think and heavily impact the way we spend money, to do that advertisers use ethos, pathos, and/ or logos. When ethos is used on an advertisement often times, celebrities are modeling with the product because people tend to trust familiar faces. When pathos is intended to be in use, the advertisement tends to target the audience’s emotions and is often a sad ad. When logos is in use, the ad states statistics because people side with factual information.

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • A Rhetorical Analysis Of Quit Smoking

    861 Words  | 4 Pages

    At the end, a sticker appears that says quit and gives the logo and the website of the antismoking company that engineered the ad. The commercial utilizes rhetorical appeals to draw the audience in, then persuade them to stop smoking. Quit’s aim is to reach older men and women who smoke and have kids. This is clear because they use a mother and child to convey their message.

    Read More

  • Essay On Cognitive Dissonance Theory

    1156 Words  | 5 Pages

    Integrating the Theory of Planned Behavior (TPB) into Cognitive Dissonance Theory Making decisions and following through with them is not always easy; in fact, various industries exist to help people combat these difficulties. The dieting industry promises diets that are easy to stick to, and certain tech companies develop new applications to help us manage our time and follow through with plans. Moreover, the nuances of decision-making have prompted the growth of fields in psychology that are dedicated to developing theories that explain how we make decisions and their relation to our attitudes, relationships, and circumstances. For example, cognitive dissonance theory explains how post-decision dissonance can influence our behavior and attitudes

    Read More

  • Friends Fuever Ad Analysis

    759 Words  | 4 Pages

    On the other hand, advertisers also appeal to fear, empathy, sympathy, happiness and other human emotions. Although many advertisements use a combination of both types of appeal; however, the “Friends Furever” ad for Android would consider to be emotional. Because “Friends Furever” ends up depicting some surprising animal friendships has attracted 6,432,921 shares across Facebook, Twitter and the blogosphere since its launch in February. Obviously, by nature, human beings are emotional creatures that are more inclined to pay attention to a catchy radio advertisement than one that is bland, or a caring and compassionate-sounding announcer than one who sounds matter-of-fact, Orwig asserts (M. n.d.). 2.

    Read More

  • Ethos Pathos Logos

    1464 Words  | 6 Pages

    The impact of advertisements over the last few decades has transformed tremendously due to the close relationship between media and pop culture. Ads have switched from simple black-and-white newspaper columns to star-studded, mascot-driven television commercials that engage the viewer on a deeper level. The reason for this switch stems from the producer’s responsibility to impose the correct ethos, pathos, and logos on the consumer to convince them to buy their product in an attention-grabbing way. Ethos refers to the credibility of a source, pathos is the emotion received, and logos deals with the logical, statistical side. In partnership with their bee mascot, the Cheerios commercial from February 2023 utilizes ethos, logos, and pathos to

    Read More

  • Direct-To-Consumer Pharmaceutical Advertising Analysis

    1729 Words  | 7 Pages

    The pharmaceutical industry oversees the production and manufacturing of prescription drugs by various pharmaceutical companies for the use of the general public under the management of a physician. Originally, pharmaceutical companies would only market their drugs to physicians through medical journals or visits from a company representative. However, in the 1980s the pharmaceutical industry sought to educate the public about medications and prescription drugs by creating the concept of direct-to-consumer pharmaceutical advertising. Direct-to-consumer pharmaceutical advertising would expand the pharmaceutical market in order to reduce the deficit of the time and cost it took to manufacture new drugs. The introduction of direct-to-consumer

    Read More

  • Advertising's Fifteen Basic Appeals Summary

    1890 Words  | 8 Pages

    Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

    Read More

  • Patek Philippe Geneve Ad Analysis Examples

    992 Words  | 4 Pages

    Ad Analysis Essay In the commercial environment, the ability of a product to be effectively advertised would much determine the products ability to rake in massive figures in sales. The artistic components customarily used in ads may include color use, layout, and media all of which illustrate techniques of the advertisers. Potential customers are influenced by the signs present and the images represented and how these are applied to their own lives. Consequently, ads often seek to have the key ingredient of persuasion of ethos, pathos and logos appropriately applied.

    Read More

  • Persuasive Techniques Of Deforestation Target Audience

    649 Words  | 3 Pages

    What mood does the advertisement create? What Persuasive Techniques are being used? The mode of appeal is very clear in this advertisement.

    Read More

  • Textual Analysis Examples

    557 Words  | 3 Pages

    Advertising is surrounding us every day, and its influence on our perception of life is immense. We can find advertisements devoted to various products or issues even when we do not hope for it. Thus, advertisements that are placed on the billboards are an essential part of large campaigns that aim at drawing attention to crucial issues. Those billboards should be vivid and have a deep meaning in order for people to notice them, interpret the meaning, and come up with respective conclusions. To achieve all these goals and create an effective and influential message, it is necessary to use a range of means, like bright picture, symbols, and comprehensible explanation.

    Read More

  • Controversial Advertising Influence

    1031 Words  | 5 Pages

    When it comes to advertising, Rayner, Wall & Kruger (2003) mentioned that one of the most important debates is the influence that advertisements have on its audiences. Advertising and marketing campaigns have been increasing and there seems to also be an increase in the amount of controversial advertising being distributed through mass media. Waller (1999) mentioned that this may be due to the fact that today’s society is more complex and that advertising agencies are trying to be more creative to gain attention or make their brand stand out. Controversial prints, especially, have the power to create false hopes or expectations, reinforce stereotypes, promote unrealistic and dangerous role models, as well as influence the content of media texts. Controversial advertising can go on two extremes for a brand or an organization.

    Read More

  • Public Service Announcement Essay

    773 Words  | 4 Pages

    The art of advertisement is used for many different purposes. Some ads are used to persuade the audience in purchasing a product, while others are used to raise awareness of certain situations and causes. Often, awareness ads are referred to as Public Service Announcements (PSA). One awareness ad by ECOVIA deals with the social issue of drunk driving. The advertisement image contains two subjects; a fist and a person’s face.

    Read More

  • Essay On Communication And Timeliness

    994 Words  | 4 Pages

    Communication and timeliness. Both are important to having a successful career and life. Especially in the army. Both can save lives and provide accountability. Communication is something people use every day, whether it is used at work, at home, social media, relationships, or society.

    Read More

More about Cogitative Dissonance Theory Essay

Open Document