Cognizant's Business Model Case Study

The management at Zappos attracts customers through exceptional service that has created a “WOW” philosophy and embedded it within the fabric and culture of the company. Zappos has several competitive dimensions in which they compete with other online retailers in the market. The company has always maintained its sales growth rate on the long-term basis at a certain output level. Therefore, the competitive advantages of Zappos have always been sustainable. The corporate culture of the company is nurtured and developed by its management team.

Husqvarna Group highly values the end-customer and responds quickly to his or her needs with innovative products and solutions. The highlights of its strategy is the importance of leveraging customer insights for developing products that further drive differentiation among the Husqvarna Group customer segments, brands, and

Our Vision Our vision is to become the world’s finest financial services company. We serve clients in more than 150 countries with operations based in 40 countries, providing services ranging from investment and corporate banking to investing and equity execution services. In the United States, over 57 million consumers and small businesses enjoy the convenience of our approximately 5,700 retail banking offices and thousands of ATMs. 30 million active users count on our award-winning online banking. In the big picture, our size, capabilities and commitment represent a powerful source for creating economic value in the communities and regions in which we live and work.

The Importance of a Company’s Culture The culture of a company is one of the most important and sometimes overlooked factors in an organization. The culture can increase employee engagement and increase productivity which will allow a company to reach its goals, “From productivity and engagement in the organization’s day-to-day, to an employer brand that naturally fuels recruiting efforts, to creating a lasting brand that customers immediately recognize, there’s no escaping it – culture radiates outward into the marketplace” (Straz 2015). The culture can have a great impact on the employees. Employees thrive in a positive working environment and the ability to engage with their managers without fear of retaliation. When a company creates a

When employees feel their leaders are emotionally invested in them it empowers them to do well for the leader. Finally, in adaptive leadership I scored highest in organizational justice, which includes: decision fairness, information sharing, and outcome concerns. Decision fairness increases satisfaction, productivity, and keeps employees on

Having a recently updated Customer Information System (CIS) allows company to build the kind of customer relationships needed to maintain and thrive in today’s ever competitive marketplace. The right CIS can do wonders for utility company and make it easier for Enbridge Company to:  Track Customer Information  Manage Customer Relationships  Generate

AICPA business solutions preferred Intacct award winning applications as their financial applications. • Intacct has 16 years of experience in the industry. • Intacct is one of the fastest growing mid-market cloud financial software vendor. (Used by 8500 organizations from startups to public companies and has 60% growth procurement) and hundreds of leading CPA firms are offering Intacct to their clients. • Intacct Delivers Record Fiscal Second

Darren has a strong leadership style, and is able to support employees both inside and outside their workplace. At Practicus, he first worked as General Manager for the first regional office and then subsequently as Regional Director across the growing number of international sites. Mission/ vision statement Mission: To help organizations successfully manage and deliver change Vision: To create profitable growth by partnering with customers to achieve sustainable outcomes through innovative delivery. Operating objectives Portfolio Management is a technique that can transform the way management activity is directed and delivered. With proven cost savings of up to 30%, Portfolio Management aligns companies’ resources to their objectives, and allows Board Management to make more informed decisions regarding their investment portfolio.

“Loyal customers may be a reference for the potential customers.” (KOÇOĞLU, 2012) 17. “Improvement of customer loyalty increases the rate of staff’s loyalty” (KOÇOĞLU, 2012) Characteristics a successful CLRM strategy 1) Have a clear vision, goals and objectives translated in action plane with millstone checks. 2) Listen to voice of customers (VOC) and understand his needs and expectations and analyze it. 3) Understanding customer experience by using experience mapping to analyze every touch point. 4) Make customer segmentation to target distinguish valuable customers which help to make efforts more efficient & economic.

Moreover, they also rely on easily retrievable performance indicators, which grants your company with an instant monitoring of the first stages of the implementation. Based on data gathered through your customer web activities, your business will be able to attain insights which grant you with the possibility to create individualized content across channels. 2) Tailored content and segmentation The key to personalization is highly tailored and segmented content, offering, messages, which has to be modelled over your customer base. Your content has to be engaging in every channel, to positively impact and influence on your customers experience, and as a consequence of their loyalty and on your customer retention. In order to achieve such a desirable result, it is recommended to rely on segmentation, customer insights retrieved from a segmented audience, and to further target contents and