Coke And Mcdonald's International Strategy
Strategies:
There are various strategies in the world of brand management. These include: Global strategies, tansnational strategies, international strategies and multi-domestic strategies. As far as coke and McDonald are concerned, they have different strategies.
Coke has a transnational strategy, as it moves people, material and the ideas of the people across national boundaries, economies of scale and cross-culture learning. Best example of this strategy are coke and nestle.
McDonald bears multi-domestic strategy, as it uses existing domestic models globally. Its examples include McDonald, the body shop and hard rock café.
Similarities:
Companies of coke and McDonald have symbiotic relationship with eachother. In the early 1955, the owners of coke and McDonald’s shakehand with eachother and decided to work for eachother. As the mutual contribution is the source of the popularity for the both companies. As the agreement proves helpful for both in getting fame. As both the companies are helping eachother in expanding them in the global world.
Differences:
Political parties and NGO’s are against transnational companies, which includes coke which is a transnational company. Coke is found all around the world. They view transnational companies in a different way than the other companies. As McDonald is the only company which has made a deal with Coca-Cola and serve the ever best taste coke to them. This the reason that the coke of the McDonald tastes differ than other. This is
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