Coke Zero Swot Analysis

2493 Words10 Pages
Program & Batch PGDM 2014-16 Term III Course name Marketing Programme Design (MPD) Name of the faculty Sita Mishra Topic/Title Coke Zero Original or Revised write-up Original Group Number 1 Contact no. or Email Id of Group Coordinator +91 8130083855 ft14mayankshekhar@imt.ac.in Group Members Sr. no. Roll no. Name 1 140103012 Akshata Suhas Mohite 2 140103024 Ankush Bansal 3 140102041 Deepak Jhunjhunwala 4 140101098 Mayank Shekhar 5 140103119 Nitish Nihal 6 140102135 Priyanka Thaman 7 140102140 Vicky Roy CONTENTS I. Introduction………………………………………………………………………..3 II. Current Industry Scenario……………………………………………………4 III. Swot Analysis…………………………………………………………………….5 IV. Porters five forces model…………………………………………………..6-8 V. Marketing Mix………………………………………………………………..8-14  Product Decision……………………………………………………8  Pricing Strategy…………………………………………………….8  Distribution Strategy…………………………………………….9-12  Promotion Strategy……………………………………………..13-14 VI. References…………………………………………………………………….15 INTRODUCTION Company Description: - Coca Cola Company entered into Indian market in year 1993 through its wholly owned subsidiary, Coca Cola India private limited and since then its business is growing rapidly through a network that includes 7000 Indian Distributors and 2.2 Million Retailers selling its products throughout India. Coca cola India comprises of three subsidiaries: Coca Cola India, Hindustan Coca-Cola Beverages and Franchisee bottling operations. It is directly
Open Document