Case Study: Cola Delight
H) Methods used by the organization (exporting procedure from exporter to importer) i. Entry mode method The Cola Delight that placed in United Kingdom (UK) used the indirect exporting method which is more suitable for the business that still new to the market. Indirect exporting includes selling to an intermediary in the country where the Cola Delight plans to conduct business, who then sells their products directly to customers or to further importing distributors (wholesalers). Many new-to-export companies like Cola Delight use indirect exporting until they have the capability to deal with the risks association with the international market place. Cola Delight applied the Export Management Company (EMC). EMC roles as “off-site” export sales department, representing Cola Delight product along with various non-competitive manufacturers. EMCs search for business for the Cola Delight and also provided the services including perform market search and develop a marketing strategy, locate new and utilize existing foreign distributors or sales representatives, and function as an overseas distribution channel or …show more content…
In initial stage, Cola Delight is clarifying the water because they understand that the quality of water is crucial to the success of a soft drink. If not consider the quality of water as an important criteria, impurities such as organic matter, suspended particles, and bacteria may degrade the taste and color. Cola Delight eliminated those impurities through the traditional process of a series of coagulation, filtration, and chlorination in order consider their customers health. Coagulation involves mixing floc into the water to absorb suspended particles. The water is then poured through a sand filter to remove fine particles of Roc. To sterilize the water, small amounts of chlorine are added to the water and filtered out (Refer Figure
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