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Colgate Marketing Strategy

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TOP 10 BEST TOOTHPASTE BRANDS IN DELHI & INDIA 2016
The oral care industry has expanded many folds since its time of origin, launching new brands of toothpaste, toothbrushes, mouthwashes, and dental floss and offering premium oral health care to the masses. Toothpaste is a daily use item that renders the oral cavity hygiene and freshness eradicating harmful bacteria residing in the mouth.
Here is a list of the top 10 best-selling toothpaste available in the Indian market and in Delhi.
1. COLGATE: Not much preface is needed about Colgate. Colgate is regarded as the most popular toothpaste brand in the county and has a large number of followers. With over 55% share of the toothpaste industry country, Colgate certainly rules the market. It offers …show more content…

CLOSE-UP: Under Hindustan Unilever Limited Close-Up was launched in 1967 and it is currently among the best-selling toothpaste in the nation. Using Close-Up offers freshness in the mouth. It is also regarded as the country’s first gel toothpaste.
3. DABUR MESWAK: Meswak is a brand marketed by Dabur and offers complete oral care solutions. It contains extracts of the Meswak plant, which is known to eradicate halitosis or bad breath, whiten teeth, and provide complete oral …show more content…

HIMALAYA DENTAL CREAM: An Ayurvedic recipe, the Himalaya Dental Cream is an herbal toothpaste offering the complete dental solution. Himalaya Dental Cream uses a combination of pomegranate, Miswak, and neem, all of which possess benefits for promoting dental health. Miswak prevents gum bleeding and pomegranate maintains the health of the gums. Neem has antimicrobial properties and hence fights bacteria.
7. PEPSODENT: Manufactured by Hindustan Unilever Limited (HUL), Pepsodent was launched in the year 1993 and ranks among the top selling toothpaste brands in India and Delhi. A complete range of toothpaste, suitable for individuals with specific oral care needs, is offered by Pepsodent. Expert Protection, Germicheck, and Clove and Salt are some of the products offered by this reputed brand.
8. DABUR BABOOL: Dabur Babool is a toothpaste formulated with an herbal formula. It comes packed with the healthy benefits of Babool tree. Back in time, neem, and Babool sticks were used to be chewed upon by ancient man for cleanliness of the mouth. The Babool plant has properties of preventing swelling and bleeding of gums and keeping them in healthy

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