Colgate Palmolive Case Study
All about the case This is a case relating to the legal principle of infringement of a trademark. Colgate Palmolive Co. Limited is a company that has been manufacturing and marketing dental products in India under the well-known trademark 'COLGATE ' since 1937. The Colgate Palmolive registered their trademark in India in the year 1954.They have always marketed their products in red cartons which had the word COLGATE inscribed in white on it. They used a particular font for printing the trademark on the cartons. Further they had even registered their label relating to colors in India in the year 1959. From then on they have been exclusively enjoying the ownership rights over the trademark 'COLGATE ' and also the label containing the red and white colors inscribed on it. In the year 2003 the Colgate Palmolive came to know that Mr. Patel and his company were using the Colgate Palmolive Co. 's COLGATE trade dress in the packaging of their products with relation to the layout and color combination of the cartons. The Mr. Patel and his company used the word 'AJANTA ' printed in white color in a red background in their cartons. Subsequently the Colgate Palmolive filed a suit before the Delhi High Court seeking a permanent injunction against the Mr. Patel and his company, thereby restraining them from using the trade dress that was similar in layout and appearance even though the names printed on the cartons were different. They contended that the Mr. Patel and his company had
Turner V Hershey Chocolate Case Analysis
955 Words | 4 PagesCase Analysis Paper / Discussion MBA 623 Name: Patel Mukeshkumar Shamalbhai Paper # Turner v. Hershey Chocolate USA, 440 F.3d 604 (3d Cir. 2006) Word Count: _______ I. Citation: Turner v. Hershey Chocolate USA, 440 F.3d 604 [3d Cir. 2006] II. Issue and Rule: The district court granted the defendant’s motion for summary judgment on the plaintiff’s disability claim.
Case Study: Ulta Salon, Cosmetics And Fragrance
494 Words | 2 PagesUlta Salon, Cosmetics & Fragrance Overview Ulta Salon, Cosmetics & Fragrance, otherwise referred to as Ulta or Ulta Beauty, was founded in 1990 by Richard George. It broke into a tough industry at a time when prestige, mass and salon products were all sold through distinctive channels of each other. Ulta offers customers a unique and convenient place to get everything they need related to beauty (Ulta Beauty, 2016 p. 28). Ulta has been publicly traded on the NASDAQ Global Select Market since October 25, 2007, and today is one of the largest beauty retailers in the United States. As of January 30, 2016, the end of its fiscal 2015 year, Ulta Beauty operated 847 retail stores across the US, and has already continued its rapid expansion since then (Ulta Beauty, 2016.)
Business Case Study: Jurlique International Pty Ltd.
2179 Words | 9 PagesBesides being one of the leading brands of Australia, Jurlique has competitors like L’OREAL which are International brands, dominates the Australian market. This has affected the sales of Jurlique. Unlike in Australia, Chinese are very inspired by the Jurlique’s story, of Growing 95% of ingredients in their own 153 acre
A Case Summary Of Falstaff Brewing Company
482 Words | 2 PagesMelanie Garcia, Joey Esquivel, Jessica Lemus, Ana Lomeli, Lisa Odom BUS 18A, SECTION NUMBER 1072 CASE BRIEF: Due 11/24/15 (481 words) 1. Case Name, Citation & Court: Miller Brewing Company, Plaintiff-Appellee, V. Falstaff Brewing Corporation 655 F.2d 5 211 U.S.P.Q. 665 (1981), U.S. Court of Appeals, First Circuit 2. Key Facts A. Miller sold and advertised reduced calorie beer under the name “Miller Lite” since 1972.
Giant Consumer Products Inc Case Study
807 Words | 4 PagesGiant Consumer Products In the case of Giant Consumer Products, Inc. (GCP), the background of this supermarket’s performance, specifically in the Frozen Foods Division (FFD), is reviewed and applied to promotional marketing decisions. Presented by Harvard Business School in 2012, Giant Consumer Products: The Sales Promotion Resource Allocation Decision provides a comprehensive overview of GCP’s overall financial stature, with insights into its FFD including industry and company context, promotional planning, execution, and allocation (Bharadwaj & Delurgio, 2012). In pursuit of further analysis, GCP’s case background can be reviewed and summarized by conducting a situational analysis, determining the core issues, evaluating alternative solutions, and providing concluding
What Are The Challenges Ivan Gullien Faces
843 Words | 4 PagesQ.What are the challenges that Ivan Gullien faces? The major challenge faced by Ivan Gullien was the development and implementation of the strategy. This was observed in the case that the category performance was going down and there was a minimum growth within the category itself over the last five years. Other challenges may include the increase the current market for the consumption Pillsbury cookie and use of most effective marketing communication.
Analysis Of 'What The Dog Saw'
1177 Words | 5 PagesEssay The “competitiveness secret” Why the companies change the packaging to sell the same product? Why similar products, but with different brands are perceived as different? If the consumer perceives a product as different from the others, the company that sells this product, has a competitive advantage from the other companies. And if a company sells a particular product, it will increase its profits.
Argumentative Essay On Air Jordan Sportswear
1338 Words | 6 PagesThe world famous basketball brand has had many controversies throughout its years. The huge controversy of the creation of the first sneaker and violence over Air
Swot Analysis Of Boots
2515 Words | 11 Pages2.0 Introduction to Boots Boots UK Limited is a pharmacy chain operating in United Kingdom and Ireland which sells health and beauty products along with operating an optician service. It was first established in 1849 by John Boot, and was formerly known as ‘Boots the Chemist’. Boots ( the trading name of the company) has achieved many successes throughout its career that it can be called a very successful, pharmacy-led health and beauty company, despite its ups and downs which are going to be mentioned further in this assignment. Boots UK is officially branch of a multinational company, Alliance Boots GmbH which operates in over 25 countries around the world.(Boots-uk.com, n.d.) 3.0 Current Marketing Situation Boots is a member of Alliance
P & G Case Study
997 Words | 4 Pages1. Define acronyms CRP, EDI, OSB, ECR and explain. CRP stands for "continuous replenishment program". CRP was a process that P&G created in order to increase logistic efficiency. The process consisted of using electronic data interchange (EDI), which is an electronic system that transmits data instantaneously from one business to another.
Johnson International Corporation: Case Analysis: Johnson International Corporation
800 Words | 4 PagesJohnson International Corporation (JIS) is a global company that offers logistical support to the military and private companies which employs 100 people and it is largely located in US, Europe and Far East. It has been doing business for last 15 years and it had a net income after tax of $10 million. 70 % of their business is related to military sector and its focus is to provide logical support to military and private sector. In this company the president and chief executive officer were the same person and he/she was responsible for the overall activities of the company. The company has cut the budget in various field including the budget in IT capital and human resource which includes training for employee.
Pillsbury Cookie Case Study Summary
1885 Words | 8 PagesADVANCED AND APPLIED BUSINESS RESEARCH Name: Muhammad Zubair Qureshi ERP: 12191 Section: MBA (Morning) Topic: WAC (Pillsbury Cookie) Submitted to: Dr. Huma Amir Date: 31-1-2016 EXECUTIVE SUMMARY This case tackles the research analysis that was conducted by General Mills Canada to understand the major factors in terms of variables of their target market in order to make a specific strategy to better the sales performance of the Pillsbury Refrigerated Baked Goods or “RBG”. This research highlights how the company was analyzing consumer preferences in accordance to taste usage and purchase intension for the RBG cookies.
Rhetorical Analysis Of Colgate Advertisements
768 Words | 4 PagesThey sell their specific brand of toothpaste as the best and then use the rhetorical appeals of ethos, logos, and pathos along with color schemes and word placement to convince you of their claims. Colgate instills people with an urgency to take care of their teeth and a confidence that their toothpaste will do the job better than any other
Marketing Case Study: Hindustan Unilever
2155 Words | 9 PagesMr. Shashank Shekhar EXECUTIVE SUMMARY The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various brands of HUL. To study the competitive brands in the market of, home care products, Food brands, and personal care products.
Importance Of Stare Decisis In Malaysia
814 Words | 4 PagesIn the said case, the counsel for the appellants tried to argue before the Court of Appeal that the decision in the case Rama Chandran v The Industrial Court of Malaysia & Anor was wrong. Because the court was heard in the Federal Court, the Court of Appeal disagreed. It was also
More about Colgate Palmolive Case Study
Turner V Hershey Chocolate Case Analysis
955 Words | 4 PagesCase Study: Ulta Salon, Cosmetics And Fragrance
494 Words | 2 PagesBusiness Case Study: Jurlique International Pty Ltd.
2179 Words | 9 PagesA Case Summary Of Falstaff Brewing Company
482 Words | 2 PagesGiant Consumer Products Inc Case Study
807 Words | 4 PagesWhat Are The Challenges Ivan Gullien Faces
843 Words | 4 PagesAnalysis Of 'What The Dog Saw'
1177 Words | 5 PagesArgumentative Essay On Air Jordan Sportswear
1338 Words | 6 PagesSwot Analysis Of Boots
2515 Words | 11 PagesP & G Case Study
997 Words | 4 PagesJohnson International Corporation: Case Analysis: Johnson International Corporation
800 Words | 4 PagesPillsbury Cookie Case Study Summary
1885 Words | 8 PagesRhetorical Analysis Of Colgate Advertisements
768 Words | 4 PagesMarketing Case Study: Hindustan Unilever
2155 Words | 9 PagesImportance Of Stare Decisis In Malaysia
814 Words | 4 Pages