CHAPTER TWO-LITERATURE REVIEW 2.0 INTRODUCTION This chapter will present, discuss and analyse some of the major discussions and competing propositions in literature on issues pertaining to the key issues which are the focus of this study. These will be drawn from various sources including peer-reviewed articles, books, journals and other publications. 2.1 What Is Collective Action? In their seminal paper, Wheatland and Chêne (2015) defines collective action as a variety of actions that are undertaken by individuals or groups or an organization that is acting on their behalf to achieve a collective purpose or shared interest of the group or individuals. As an analytical concern, Collective action is a concept that is associated with a myriad of disciplines and contexts which include economic, political, labor, development, agriculture, environment, social, governance and anti-corruption contexts to name but a few.
1. Introduction This paper examines the role of grounded theory in social sciences in relations to case studies for a qualitative research study specifically, on ways how grounded theory is created and used in case studies to build a theory. Using Strauss and Corbin’s 1998 basics of qualitative research called Basics of Qualitative Research - techniques and procedures for developing grounded theory and Yin’s 2014 fifth edition also called case study research as the main references for this essay. Both of these books are crucial and uniquely guide novice researchers in their process to conduct research in social sciences. Research Design and Methods The use of these books is not necessarily to summarize them but rather to stress the points
2. Literature Review This section will discuss several theories, finding of previous researchers and concepts related to Intercultural sensitivity, culture and the field of Intercultural Communication. The literature review section aims to achieve several objectives. Firstly, it plans to define the concepts of Intercultural competence, Intercultural sensitivity and other related terms from the points of view of different researchers. Secondly, it discusses the history of intercultural field and the theoretical frameworks developed with regards to intercultural sensitivity as well as intercultural competence in the education field.
But in this research, research question are made. The reason for choosing it is that researcher is using quantitative method for carrying research (Saunder et al., 2009). In this research the main goal is to know the importance and impact of ASS in customer. Furthermore, the relation of customer satisfaction with retention in related to ASS will be tested according to framework derived after studying different journal articles.
INTRODUCTION This assignment is set up into two parts. The first part will be the theoretical part, where we will be discussing the concept of the chosen topic, Diversity Management. We as a group will collect definitions from various sources in order to get a broader understanding of Diversity Management. Thereafter we will look at the analytical part of Diversity Management. We will then elaborate on a case study of our choice in order for us to illustrate the concept of Diversity Management.
2. Literature Review 4283 The literature review undertaken for this research provides an analysis of research evidence relating to executive coaching by giving an introduction to coaching with a particular emphasis on executive coaching. It will explore the existing literature on this subject to identify what has been researched to date and where current research is lacking in order to ascertain what questions remain unanswered. This will ensure that this study will build on previous research and add to the knowledge. Based on the identified gaps in the research literature, a focus for the research is selected.
Second, each small group will be re-categorized into some groups which have similarities. Last, some big groups will be theorized based on the theoretical data. Figure 2 is an example which shows one predicted data of the interview related to my research question. (Saiki, C.S., 2008) Each procedure of data analysis with grounded theory approach is as follows; Property and Dimension Property and dimension can be defined as the components of the matter. We would be able to know what the phenomenon or fact actually is by finding property and dimension.
This stage involves analytical and theoretical ordering, for the researchers are trying to see the connection of the themes to one another. The themes might cluster together while the rest might be a superordinate concepts. • Continuing the Analysis with Other Cases The respondent’s transcript is written as a case study in its own right, as the analysis were moved on to incorporate interviews with a number of different individuals. The other can use the themes from the first case to put the table of themes for respondent 1 aside, and work for 2nd transcript. Acknowledge new issues as one works through the transcripts and the other one have to be disciplined and discern.
CHAPTER TWO RESEARCH METHODOLGY Literature Review was applied to the research process because it is a methodological approach that helps in the review of studies or theories by scholars and professionals specialized in the topic of the study and associated subjects and topics. The literature review was helpful in the critical understanding of the study’s topic; therefore, for further considerations of the strengths and weaknesses of the topic and to ascertain whether the topic was worth studying. The reviewed focused more on the review of journal articles especially because journals are quite instrumental in the development of knowledge on the topic and field of the study. Thus, the journal article reviews helped the study to build on the arguments for and against the title of the project. The research method used in the study was secondary research method and the analysis method applied was textual analysis.
CHAPTER- 2 REVIEW OF LITERATURE This chapter systematically analyse various literature related to the adoption behaviour towards gamification by consumers and also discuss the IT adoption behaviour. Initially this chapter has discussed promotions as a whole and then various other promotional techniques which are being used by the marketers and e retailers including gamification, to keep their customers engage towards their brand. Then various theories related to the IT adoption have been discussed and compared, Which has helped to identify the research gap in the existing researches and has also helped to identify various influencing factors on adoption behaviour of consumers based on which the questionnaire is prepared to know the intentions