College Admission Essay

As I approach my first year anniversary of graduating college and entering the work force I can't help but reflect on what skills and experiences have helped shape the starting path of my career. One of the major influences in how I work and think goes back to my time working at a small marketing agency and getting hands on experience within the digital realm of marketing and social media. The way of thinking and approaching any job or business goal has been vital in understanding how business works and the how everything you create as content or a product needs to be marketable.

As many fellow graduating college students prepare to take the leap this May I can't help but stress that EVERY millennial needs to learn or understand the basic

Analyzing simple data, numbers, and demographics of your target audience for your content or product. Once you understand these numbers and experiment with ways to drive them in a positive direction you'll find yourself thinking in a completely different way. Not only do you learn what a CPM and other terms mean you start to understand everything is click driven in this era and getting eyeballs to your website and social media outlets. Now this may seems as common sense to some but the fact has become not many people actually understand what the numbers mean and how to use it as a part of a broader strategy. Learn your way around a Google Analytics report and you just gained a vital skill in the professional

Most of us already use Twitter, Facebook, Instagram, Vine, Snapchat etc on an everyday basis. Simply reading marketing articles or working on your own personal profiles to be professional will teach you a set of skills to ad to your resume. Starting a blog and marketing it as your own business already gives yourself a marketable trait to sell to a future employer. Creating a family members business a Facebook page or running their social media are easy ways to practice and gain the needed marketing skills as a baseline to build on once in the workforce. A Mondo study reports an estimation of 80% of companies plan to increase their digital marketing budgets by 80% once 2017 hits. Being able to have even the most basic of digital marketing skills will help any millennial get their foot in the door no matter the job role. With freelancing becoming more and more common in the work force having an extra set of skills and an understanding of how to market yourself is