College Entry Essay

I’m Leydi Rubio, an optimistic and proactive woman who has a dynamic way of dealing with challenges. I consider myself as a determined, highly organized, focussed, diplomatic, and practical person. I agree with Saint Augustine quotes: The World is a book, and those who do not travel read only a page. So I’m passionate about travelling and exploring new cultures, which gave me the great opportunity of both living in three countries and speaking three languages. I was born and raised in Colombia and have been living in Brazil since 2014.

Promoting worthwhile activities and working with others to make a meaningful contribution to a better community is one of my goals. That’s why I’m part of Rotary, which is an international service organization.

Since I’ve always had a combination of analytical mind and management skills, I decided to study International business administration at El Rosario University in Colombia. Two years later, I moved to the States where I learn English while absorbing diverse American culture.

When I finished my course, I went back to Colombia where I graduated and received undergraduate grants and the Recognition of Academic Excellence with the highest GPA. I also earned a Colombian Government Scholarship to start my professional career.

After working a few years in roles within Marketing and sales, I started my Marketing MBA program at FGV in Brazil and finished it in May this year.

- Professional Experience;

I started my professional career working as an international consultant in Colombia. I engaged and counseled business people with interests in entering the United States business market including services for financial growth and business expansion. I developed three training programs in the States and two conferences in Colombia. Participated in six national and international business

I was responsible for marketing strategies, market research, and pricing in more than seven countries. Participated in three international business fairs. Within twelve months of hiring, International sales accounted for 45 percent of the quarter's revenue.

Now I’m an account development and marketing manager for a british publishing company. I am responsible for achieving renewal regional rates. I provide results of each reporting period, monitor KPIs for on-going projects and present significant variances. I communicate regularly with customers to both exceed their expectations and increase customer retention rate. I generate reports, presentations, and presenting the findings to key stakeholders. I lead campaigns to increase the sales funnel conversion rate as well.

I am confident that the combination of these work experiences and being a goal-oriented person committed to responsibilities, makes a great fit for the Senior Sales Executive - LATAM at Euromonitor international. And here are the main 5