Collgate Company: The History Of Colgate-Palmolive Company
INTRODUCTION
Colgate-Palmolive Company is one of the largest multinational consumer products company serving people in more than 200 countries. The company produces, sells and distributes oral care, personal care, home care and pet nutrition products and consists of two major brands – Colgate and Palmolive. Colgate is the leading brand in oral care segment and Palmolive is a well known brand in the beauty and personal care segment. Colgate-Palmolive also offers pet nutrition products through Hill 's Pet Nutrition, which makes science diet and prescription diet pet foods. The headquarters of the company is situated in Park Avenue, Manhattan, New York City, New York. It follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.
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William Colgate was an English soap and candle maker, who manufactured starch, soap and candle. The firm started selling individual cake soaps in uniform weights in the year 1840s. After his death in the year 1857, the company was taken over by his son Samuel Colgate and was reorganized as ‘Colgate &Company’. The following are the major milestones during the period 1870-1900s:
1872- Colgate introduced Cashmere Bouquet, a perfumed soap
1873- The firm introduced its first toothpaste, aromatic toothpaste sold in jars.
1896- The company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream (invented by dentist Washington
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