The media influences individuals' point of view through its differing array of mediums. Individuals can be either decidedly or adversely influenced by these messages. In this day and age, media has moved toward becoming practically as fundamental as nourishment. Media is a reflection of society and assumes an exceptional part in reinforcing it. The media put the lives of its employees in threat amid assaults or cataclysmic events to stay up with the latest.
For communication to be effective, it is critical that the thoughts and ideas are accurately conveyed. If messages are misinterpreted or misunderstood, there is a breakdown in communication. Throughout the course of history, communication methods have changed greatly. It used to be that communication was either through the spoken word to small groups of people or writing letters to others. Over time, technologies have allowed individuals to reach larger and larger audiences, first through the printed press/newspapers and then through more mass media options such as radio and television.
This unique character of the media, the study of the management of media enterprises, institutions, and personnel evolved quite naturally over time. Today, media management is a global phenomenon. The Media Industry is a dynamic framework of a modern infrastructure that will engage new audiences across the country through the medium of story formats. Media is everywhere and is in reach to the audiences across through the medium of Cable, satellite, fixed and telecommunication networks, and digital and analogue theatre systems. Because of the exposure of the media there will be new consumption habits and behaviours.
When mass media products flourished and proliferated in the advent of technological advancements and discoveries, it paved way for new lifestyle, job market and consumerist culture. More than just entertainment that assumes a form of escapism for the consumers; mass media produce a ‘new’ culture. The production of mass media products like, news in printed form, radio broadcasting, music production, films, comics, and fiction shapes our culture, consciousness. Although many of these mass media products are mass-produced, still many films are unwatched, published books, newspapers and novels went unread. Hence, is noteworthy to be reminded that not all mass culture is popular (Levine 1992, 373).
With the evolution of technology in some decades, mass media have been becoming extremely powerful in shaping people’s ideas since humans’ way of thinking is depend on their previous experiences and the recent information they gain, and the media is supporting in gaining these additional knowledge. As mass media such as newspapers, magazines, radio, television and the Internet, are designed to deliver not only information, and latest news about political affairs, science and technology improvement and climate changes around the world, but also all kinds of entertainment like games, videos and music created by performers, artists and musicians for the humanity to be amused and to release stress from their pressure of work, studies and etc., to the large audience all around the world, it is likely for the society to make use of it to be in the mainstream, the universal thought of prevailing things. It is very imperative to think over whether the media is prominent in people’s everyday life and activities because it affects the important aspects of people’s lives, thoughts and attitudes that are the most crucial parts of the civilization in great measure. This essay describes about how the mass media shape people’s ideas of firstly cultures and traditions, then education and lastly fashion for all age and gender, and the benefits and disadvantages of these. Initially, it can be observed that the media impacts the cultures of every country.
This shown obviously that mass media has play an important role in shaping people idea in this globalisation generation. Mass media can be defined as a public communication that deliver or reach information to human society. It is important to find out how important role mass media in shaping people idea because most of the people are exposed to mass media in their daily lives. This essay will discuss the reason of mass media shaping people idea. First of all, the reason of mass media has an important role in shaping people idea is people trust whatever information given by mass media.
(Yeh. A , 2012) It acts as powerful agents of socialization by transmitting society’s cultural heritage and its basic system of norms and values. The message are primarily about reinforcing shared ideals such as justice, individualism, democracy and respect for the law. Media function as social control agents by gathering information, the media engage in surveillance of the social environment. Mass media affect our daily life more than any other cultural institution.
Public relations practices in the Philippines have escalated in terms of numbers and styles. These practices have attained remarkable steps forward. Edralin (2007) stated that “PR is seen as a profession with both government and business recognizing
INTRODUCTION Media industry continues to grow rapidly as the revolution in information and communication technology (ICT) and many new branches in the world, especially in the way of delivering the news spread. In addition to conventional methods of delivery of newspapers, magazines, leaflets, radio and television, now comes a new arena for the world of media and journalistic social media. Through social media, the latest news is conveyed so much so that a variety of information has been misused and misappropriated the news is released from improper sources. So, people began to doubt the validity or reliability of the elements of a story when it is produced from dubious sources or otherwise not appropriate. The accuracy of any news or items
An important role in the formation of activity is played by the mass media. The growing role of the press, radio and television in the public life of the country is evidenced by their rapid growth, the prevalence and accessibility of the mass media. The printed and spoken word, the television image, are capable of reaching the remotest regions in the shortest possible time, penetrating into any social environment. The mass media is a powerful force for influencing people 's consciousness, a means of promptly delivering information to different parts of the world, the most effective means of