Color Management Industry Analysis
In this chapter, the enviroental context, industry and mother group, competitor and market are be analyzed.
4.1 The enviroental scanning
PESTLE is a useful tool for environmental scanning (Baines P. et al, 2011 a). The color management industry is globalizing due mainly to IT technology development. In a traditional outsourcing process there are many interfaces in the color management product supply chain. Outsourcing is a common theme that increases the programmer’s time for brand products to reach the shelf. IT technology is able to streamline the process and overcome significant inefficiencies at the interfaces.
The color management trend report states: “people want global applications in international networks and platforms that
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Copyright laws in international jurisdictions will apply and this must be viewed as part of the premium service to encourage local branders and printers to understand the advantages of procuring services under an international agreement that is binding and will guarantee security and reliability of their data.
4.2 International Market Analysis
The total color management market in 2013 was worth approximately USD$ 1 billon, with an annual growth of 4 to 6%. The revenue of X-rite in 2013 was USD$0.25 Billion, which consist of 85% products and 15% services and software. The customer categories are Brand Owners/Designers; Printers and converters; Textile, plastics & industrial; Retail photo, paint & cosmetics. The revenue distribution by region is illustrated in the pie chart below in figure 4-1.
China accounts for 35% growth market. (X-rite/Pantone. Presentation Jan 2012, “Expanding Color Reality”) Figure 4-1: X-rite global market distribution by geography. (X-rite/Pantone. Presentation Jan 2012, “Expanding Color Reality”)
In this project the focus is on domestic faster moving consumer goods branders and their printing and packaging companies in supply chain in the China
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Two characteristics differentiate products and services from competitors and improve efficiencies are; firstly, repositories of the color palette for the Brand Owner being uploaded into the cloud thereby enabling access for color communication and approvals by the supply chain in any part of the world. Secondly, an Ink Formulation platform improves the speed of color matching during the design phase and ink delivery for match prints. There is a 5 to 10 % improvement on efficiency according to the application experience of current clients. (X-rite, internal data).
Cost saving
The infrastructure platform of Cloud reduces travel and approval processes, unnecessary shipment of proofs, rework and abortive costs for color management within the supply chain. The streamline of dependent color to be duplicated at each interface that is supported by ink formulation software reduces material stock and waste. Table 4-2 the “all-inclusive” vertical chain of the Panton Live suite of services versus traditional product outsourcing.
A case study concerned one printing plant in Leicester, UK, having to stock up to 3,000 inks prior to adopting PantoneLive. The inventory of ink was reduced to 537 without reducing color choices after adopting Pantone live. (Chesapeake Pharmaceuticals Case Study, 2015
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