Color: Reflection On Atception And Emotional Perception

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LITERATURE RIVIEW Colour is often used to alter emotions in the concept/theory of interior design. The two extreme tones of colour, which are the darker tone and the lighter tone have both very distinguished attributes. The lighter shade of colour signifies lightness, purity, happiness and excitement (i.e., mostly positive emotions), whereas the darker shade of colour are closely related to stress, disguard and stress (i.e., negative emotions). Contrary to the general believes, definition of colour on emotional feeds are purely a personal definition, as it differs from one individual to another. Colour plays its vital role in perception, as it is used in everyday objects. The way colour plays in the psychological perception have not been fully explained, as it is a never ending study between our senses and emotional recognition (Mehta & Zhu, 2009). The consistency of colour perception are rather consistent across age groups and culture (Boyatzis and Varghese 1994; Meerum Terwogt and Hoeksma 1995; Zentner 2001). In addition, Mehta an Zhu had explained the concept through achievement motivational theory. The different types of colour has its own unique impact on achievement motivation in order to carry out different types of cognitive tasks. 2.1 Theory of Colour on Emotion The psychological and emotional state of the users are mostly effected by a number of factor in an environment constructed for productivity and performance. Lighting intensity and colour plays a

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