Comcast Marketing Mix

380 Words2 Pages
Comcast is the largest internet provider in the world. Comcast is split into two businesses Comcast Cable and NBCUniversal. Comcast has 5 segments total which the film entertainment segment provides fourth most in revenue and operating income. We will be analyzing Comcast’s film entertainment segment. Comcast currently has the 3rd most market share with 14.9%, which is behind Walt Disney Company 19.3% and 21st Century Fox 17.2%.
One of the most important aspects of film entertainment segment for Comcast is the technology associated with creating the movies. According to Appendix A the value chain display a lot of positives associated with new technology and creating the film. Now with advancements in video equipment and storage devices movies
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