Comcast Swot Analysis Paper
Overview
Comcast Corporation (NASDAQ: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts.
The Company which its headquarter is based in Philadelphia, USA. Comcast primary
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Comcast’s high-speed Internet with an introductory rate of $29.99 a month has over 22 million customers across United States. Comcast marketing strengths cover a range of services in television programming, telephone services, internet services, and movies. Comcast has over 21 million video subscribers with annual report that shows strong customer base (Comcast Report, 2016). Comcast revenues from high-speed Internet grew mainly due to an increase in its residential high-speed Internet service customers. The company’s high-speed Internet customer base is increasing as more American families are showing interest to accessing high-speed Internet. As of December 31, 2016, there were approximately 15.8 million of t Comcast’s hotspots (Comcast Report, …show more content…
The secondary market may include future primary customers, customers buying at a high rate within a small segment (Preiss, 2017). The secondary target market for Comcast may include the Commercial customers, the retired-age customers.
Comcast at the Global Media & Communications Conference held on December 7, 2015, expressed its desire to expand its products/services to the Commercial customers that involve both the small and medium businesses. Comcast has already captured over 10% of the small-size businesses, but hope that its market penetration for the medium-businesses will exceed 10%. Comcast is confident to the expand the commercial customers base because Comcast reliability in its Ethernet network services and its strong marketing team that will help to further penetrate the commercial services
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