Commerce Bank Case Study

Q#1
Service delivery prior to Retailtainment Since beginning they were striving for no more me too bank. They were always putting their customers in the center; however keeping the customers happy was always their top concern. To do so, they were educating their employees and giving them training to make sure the deep commitment to WOWing customers, through rewards and compensation system. Their main objective was to always give a best experience to their customers every time they visit to the bank and exceed their customer's expectation. To achieve this, they were referring their branches as a retail store such as Starbucks, where people are ready to pay much higher amount for a cup of coffee because of the retail experience. In addition,

In short, SMART principal was really well designed and truly depicting the objective of the Commerce bank which were playing a vital role in the success history of Commerce bank.
Q#2
What was the motivation for the Retailtainment program?
As since birth commerce bank was always striving for innovation and to provide the better and better retail service experience to their customers. So for keeping that promise in their mind they thought to introduce Retailtainment program to improve the customer service experience and atmosphere enhancement by providing free hot dogs, guitar player and juggler, and an employee on a roller blades dressed as a big C character.
How well did Retailtainment meet these goals? How if at all would you modify the program?
Retalitainment purpose was very clear to improve the service experience for customers, but I think so they were taking step away from their basic business model that is banking

Do you see Support, or cause of concern, of the bank strategy in the financial statements?
When we look at commerce bank financial bank statement from 1998 to 2001, within three years the net interest income went almost double in comparison to 1998. While net income was also twice the figure in 1998. Furthermore, employees, branches, interest bearing deposit, noncurrent loans and leases went more than two times higher than in 1998.
But when we look commercial banking industrial income, from 1998 to 2001, we can see a slight improvement among the mentioned factors.
So this thing is clearly depicting that in near future their growth will be much higher than the current one because of the promising deliver retail experience and also because of the slide modification which they are going through. In short, I would say their future is much brighter than some other players in the banking industry.

Market Capital
Idea dreamer
How to pictch the idea your name will not be written in you don't do things which you love.. Courage to take risk.. right minded people, people who know what the meaning of