Commercial Analysis Of Bud Light: Between Friends

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In the commercial “Bud Light: Between Friends” created for the 2017 Super Bowl, two best friends go through everyday life occurrences together. From moving furniture to watching hockey games, their friendship grew with the help of Bud Light. The audience falls into categorical structures of gender, class, and ethnicity. The advertisement was aired during the Super Bowl, and a large population of viewers tend to be male. They enjoy drinking with their friends when they watch the game, which is why Bud Light chose this audience just in time for the Super Bowl. The ad specifically features male actors as the two best friends the beer brought together. With regards to class, the company is also appealing to common folks because Bud Light is not a prestigious alcoholic beverage. The two best friends go through a series of everyday scenarios that is easily relatable to a typical American, and they have enough leisure time to do them. Furthermore, it is mainly Americans who watch the Super Bowl, and it is obvious the actors are Americans because of their accents. Several types of speech acts were used in this ad to persuade the audience to drink Bud Light. There were two speakers—Bud Light and the actors. The company makes a promise when the slogan at the end claims that drinking this beer helps a person build friendships. Although the actors do not explicitly say this, it is heavily implied they agree with the statement made at the end because they clink to a bottle of Bud

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