6 Principles Of Persuasion
Persuasion is defined in the Merriam Webster dictionary as the act of causing people to do or believe something : the act or activity of persuading people (n.d). The 6 principles of persuasion are reciprocity, scarcity, authority, commitment & consistency, consensus and liking. In this assignment I’ll explain why they’re important and how they can be applied effectively to create better business opportunities and relationships with the customer. Define and discuss the 6 principles of persuasion
1. Reciprocity is when someone provides another person with a good or service and the receiver in turn responds with an exchange of what they consider the with of value. As human beings we have an expectation that the receiver should reciprocate
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Authority isn’t limited to company management, it includes the sales representatives and customer service assistance. A person can best serve the customer and their company by increasing their knowledge and experience of what they’re selling, and this way the salesperson can promote the product with confidence and develop trust with the customer. Building a good rapport can also lead to a repeat customer. When I worked at a hair salon the owner use to let the staff try all the products and purchase them at cost price. This developed excellent product knowledge and authority over what we were promoting (Saylor Foundation, n.d., …show more content…
I persuaded a group of friends at work to assist me in organising and setting up a haunted house for the kids club we were worked at. Here is how I applied all of the 6 principles during the persuasion process.
reciprocity - I asked co-workers for assistance and delegated them with projects and reciprocated by thanking them all for donating their time for my cause. I also exchanged some of our club’s resources with other departments that they needed for their Halloween costumes. scarcity, We had limited resources in the kids club for costumes and equipment to create certain scenes in the haunted house. I sought special items from other departments and management. I also had to be mindful of how much of our scarce stock was given out to the others I reciprocated
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Similarities Between Henry And Ben Franklin
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Examples Of Ethos Pathos Logos
924 Words | 4 PagesThere are three proofs of persuasion which can be identified as ethos, pathos, and logos. Each proof contributes in their own way to the study of rhetoric. The first proof is ethos which is relevant to the study of rhetoric because a speaker will provide their audience with credibility of the source they are using. This is important so the audience knows the information is coming from a reliable source.
Reciprocity In Native Americans
1244 Words | 5 Pages1. Paleo-Indians Paleo-Indians are described as the initial Americans, those who set forth the preliminaries of Native American culture. They trekked in bands of around fifteen to fifty individuals, around definite hunting terrains, establishing traditional gender roles of hunter-gatherers. It is agreed that such Paleo-Indians began inhabiting America after the final Ice Age, and that by 1300 B.C.E. human communities had expanded to the point of residing in multiple parts of North America. As these early Native Americans spread out, their sites ranged anywhere from northern Canada to Monte Verde, Chile.
1.08 Persuasive Speech
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697 Words | 3 PagesConvincing someone on believing that one persons’ opinion is more correct than someone else’s is a very large aspect of life now. Persuasion can become very useful when deciphering with other people in someone’s everyday
Minimum Wage Persuasive Speech
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How To Win Friends And Influence People By Dale Carnegie
859 Words | 4 PagesBeing an active listener allows the salesperson to know their customer’s point of view, and attend to the needs and wants of their customer. The third part of the book consists of twelve principles to win people to your way of thinking. A principle in particular that I intend to apply more often in life and in the workplace is being sympathetic with other person’s ideas and desires. Too often I ignore or disregard others opinions or ideas, when I should encourage them and see things from their point of view. According to Carnegie, to be successful in life and in my career, I need to show more respect for others
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Rhetorical Analysis
508 Words | 3 PagesPersuasion makes it’s way into almost every communication event I can think of. Either I’m trying to persuade someone or they are trying to persuade me. My dad was a connoisseur in the art of rhetoric. I observed him manipulate the english language to his benefit on many occasions.
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The Three Modes Of Persuasion In Archie Anderson's I Am One
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1370 Words | 6 PagesDepartment of Communication Date: 03/20/2018 COM203 Name: Bernadette El Jamous ID: 201302642 Preparation outline for Persuasive speech General Purpose: To persuade
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