Meaning of cultural competence: According to Wikipedia cultural competence is the requirement of organizations to have defined rules of behaviours and attitudes to be used so that they can work effectively across cultures. The reason to rising need of cultural competence is globalization. Globalization is where the businesses/organizations expand to work internationally and hence working with more people from different societies and hence different cultures. The main objective of cultural competence is erasing or reducing the biases some employees might have on a particular culture. Biases towards another culture comes are as a result of ethnocentrism.
“The evolution of these legal and regulatory developments reveals a landscape filled with varied and multidimensional approaches to a common imperative.” (Collins, 2012) Federal regulations prohibit discriminations against workers based on color, religious beliefs, physical disabilities or age. Ensuring our workforce understands cultural diversity will help avoid the organization suffering from any lawsuits due to discriminatory behavior. A lack of understanding of cultural diversity could also lead to a lesser understanding of a potential customer/consumer market. The organization can become more
It is important for the company working in the current market place to conduct a situation analysis based on different models like PESTLE, STEEPLE, SWOT and other so is to reduce the risk of any potential harm. Moreover, in case of Virgin Atlantic, it is important for the HR of the company to conduct internal and external analysis especially in regards of international market to avoid any risk in organisation’s operations (Bratton & Gold, 2012). Pestle Analysis It is important for situation analysis to highlight the external factors that directly or indirectly affect the working of the company. PESTLE analysis is based on political, environmental, social, technological, legal and economic factors that affect the working of the company. In case of Virgin Atlantic, it is important for the airline company to evaluate the political, technological and legal factors in detail in order to formulate their internal strategies accordingly in order to avoid any potential damage of the assets of the company (Kerzner, 2013).
The competition between businesses will ensure better quality of their goods and service they provide. Competition is well known for providing great productivity which leaders to a growth in the economy. Not only can competition improve the quality of work, it can also improve innovation. Innovation is an important quality to have in a company because it aids in keeping products and services fresh. “Economic Influence on Marketing” claims, “To keep current, your business has to adapt to changes in the industry and must always keep its eye out for innovative, cutting-edge technology and product improvements” (Bradley).
Moreover, the definition of this goal helps management of Target to take decisions local and global focus their energies and resources on the critical aspects that determine the overall result. The basic principles of TOC could help Target in supporting elements which contribute to improving managerial reasoning in the management of processes and interactions among resources, activities and people of company. Finally, it is valuable to identify the impediments that affect the achievement of the result that Target aims to achieve system (constraints). In particular, it is necessary to know whether the constraints are internal (in the process, resources, policies), or if external (the supplier market, the buyer 's market). After identified the restriction is advisable to apply the continuous improvement process proposed by the
Finally, this piece will analyze the hypothesis which states: in order for our globalized world to be more open and more tolerant, we must truly understand not just our identity, but also those of other people. Any barrier to achieving this ought to be removed. The reasoning behind deception existing will be explored. In everyday life, the average and ordinary citizen deceives not out of malice, but instead to make their lives flow more easily. A researcher and professor at the
External Influences – STEEPLE Model STEEPLE analytical model is an advance analytical model that helps the company to highlight the external factors that affect the working and progress of the company in the market. There are different external factors associated with the alphabets included in STEEPLE that are, Social • The increasing dependency of online and social media shopping make is beneficial for the company and their door to door delivery
Culture and customers are differentiated, meaning that when entering new markets, cultural differences have to be taken into consideration and different ways of operating have to be found leading to adaptation in the marketing mix. Hofstede’s cultural dimensional model is a good model that can be used when developing the marketing mix in order to see how the customers would most likely
Subsequently, they also need to develop their tolerance for ambiguity, their flexibility/adaptability, and respectfulness. In other words, both participants could have prevented cross-cultural conflicts by learning about cultural values as well as business communication styles of each culture beforehand. Jonathan should have been prepared to spend a good deal of time with Batara before getting down to the business talk. Batara also should have been prepared to discuss the proposal since Jonathan came all the way from Australia to talk about the proposal. Overall, they need to improve their mutual understanding to higher levels of trust among them by improving the interpersonal skill that leads to rapport management to build bridges between people from different cultures, develop and foster good relationships and
We live in the world where cultures co-exist side by side, and cultural, social and political diversity have become crucial factors in the democracy. To allow a blossoming pluralism in our society, there must be a perceptive mutual respect for one another and our values and beliefs. Therefore it can be necessary to limit some parts of freedom of expression, most importantly hate speech, in order for the society to progress and embrace the diversity. In connection with expressing an opinion, one must be aware of the intention of the spoken. Why is this being expressed, and what can be gained from a potential discussion?