With the progress of society, communication between different countries becomes increasingly significant. It is a lively process characterized by progressive information exchange between people of different cultural backgrounds. More specifically, cultures are created through communication, communication is the means of human interaction through which cultural characteristics: customs, roles, rules, rituals, laws, and other patterns are created and shared. Without communication and communication media, it would be hard to preserve and pass along cultural characteristics from one place and time to another. It is said, therefore, that “culture is created, shaped, transferred, and learned through communication.
“Public relations is the strategic communication that different types of organisations use for establishing and maintaining symbiotic relationships with relevant publics many of whom are increasingly becoming culturally diverse” (Sriramesh & Verčič, 2009). The essential terms utilized as a part of the definition have been clarified the fact that the important publics are multicultural and situated in multiple regions of the world largely due to globalisation. It is applicable to perceive that globalization is not a 21st century wonder. At different focuses over social history, globalisation has occurred and have traded their qualities and the distant past. For example, concentrating on the late history, one could say that globalization happened when quite a bit of Europe had to be reconstructed after World War II.
Today when many multi-national and global companies appear, it is unlikely to do business without communicating cross culturally. This millennium was viewed as era that global organizations will increasingly focus on the critical value of cross-cultural communication process, efficiency and competence and cost of doing business. Effective cross-cultural communication in global economy provides with tools about how to define a communication strategy, train representatives and conduct business talks in order to achieve success. By understanding how people identify the world, their values and beliefs, we can better understand what they mean and anticipate potential cross-cultural misunderstandings. For better understanding intercultural communication we need to understand what we mean by using the terms ethnocentrism, stereotypes, prejudice, language and non-Verbal
In the modern era, the globalization of the economies of the world have made individuals increasingly reliant on utilizing intercultural communication skills during human communication. Culture is a perceived set of values that a group of individuals maintain of the world (“Culture”, 2000). Many times within a culture, individuals have a tendency to not realize the extent that their culture has over their communication with others. The culture an individual was raised in has a direct correlation with the individual’s understanding of certain nonverbal and verbal responses. “Communication styles and meaning, as well as realities, as perceived by individuals are culturally induced (Ihator, A, 2000).” Cross-cultural problems can be experience through differences in language/accents, context, modes of communications, concept of time, and nonverbal actions.
In this report I am going to explore the elements and models of differences in cultural values with regards to a telecommunications company expanding internationally. In the first part of the report I will explain the relation of cultural value differences to cross-cultural working, then proceeding to make recommendations on how the telecommunications company can overcome these issues in order for an effective process of internationalisation that will minimise any cultural difficulties that may occur. It is a common occurrence for businesses to consider expanding internationally, the telecommunications industry being a prime example. Therefore if these cultural issues can be addressed and overcome then it will make any further expansion considerably
Standardization efforts— standardizing marketing programs across different countries particularly with respect to product offering, promotional mix, price, and channel structure. Such efforts increase opportunities for the transfer of products, brands, and other ideas across subsidiaries and help address the emergence of global customers. II. Coordination across markets— reducing cost inefficiencies and duplication of efforts among their national and regional subsidiaries. III.
In this era of globalization, people from different countries, cultures, languages and backgrounds are now communicating, meeting and doing business with one another more than ever before. As people are starting to move together, it is necessary for them to have cultural sensitivity. Cultural sensitivity means being aware both cultural differences and similarities exist between people. These differences and similarities involve attitudes, behavior patterns and communication styles. This need for cultural sensitivity has become even more important in today’s society as many countries are starting to expand globally.
Cultural intelligence is key to success of todays cross culture, cross border and cross organization worker. It also an ability to understand relationship between cultural issues or business issues on the other. Mindfulness is really about paying attention to surrounding people. It helps a person to recognize and understand the differences between cultures. If individuals working in cross cultural situations can be persuaded to pay more attention, performance will going up.
Globalization and me: what impacts could it be? According to Word Power Dictionary, globalization comes from word globalize which means develop (business, society, etc.) so as to make international influence or action possible. Other than that, globalization can be define as the increasing connectivity and interdependence of the world’s economies, societies, and cultures because of advances in communications, technology, trade, international investment movement of currency, and migration. In my opinion, technology is the big roles or function that brings the globalization.
With the knowledge of more Languages, it leads to be interconnected more globally and helps in a better understanding. Globalization and language are interblended together, for existence of any one other is required. Globalization is readily growing in today’s world. Thus there are many effects on language, both positive and negative. These further affect the culture of the language in countless means.