Utilitarianist Theory: The Importance Of The Communication Process
The definition of the communication process is consisted in various components.
The first component is the sender which as the word says he/she sends a message.
The second component is the receiver.
What is betwenn them is a communication,but in order to be effective in the process perceptions on the culture and social situation will influence the effectiveness of the message.
In any type of human aggregation the communication process is essential because it provides the basis on which every form of exchange.
If we think about it the communication is behind all the negotiations made or even a conflict resolution.
It is very important that a communication occur because without it it would be basically impossible to achieve some goals.
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If the communication addresses a need different from that on which the attitude, then there will be persuasive effects.
Take a given individual attitude can serve for various functions:
It can be an "utilitarian" function,by this it is ment working towards a goal to maximize needs and satisfaction
"knowledge"by this it is ment use the knowledge to aquire ewhat is desired
Or also a defense function,taking in place the ego to defend your principles and perceptions
The cognitive responses are an important mediator of persuasion and to determine if you will have persuasive effects, it is necessary to investigate the type of cognitive responses evoked by
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Culture is one indicator that influences a lot the process of communication.
Culture is a subject that communicator dont have to underestimate.
In the communication process if we compare the western cultures and the confucian culture.
-Western culture tends to give more importance to the sender rather than the receiver in the communication, while the eastern part they give more importance to the relationship that develops between the participants in the communication to the message itself.
The appropriate knowledge of the same language does not guarantee effective communication if the structures of thought are out of phase.
In a discussion we Westerners tend to jump right into the "problem", which is considered in bad taste for Chinese and Japanese.
The confucian culture instead tends to define the context of the discussion before arriving to discuss the matter in question.
Culture is a very important step when trying to understand how to give a speech or to comunicate with
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