The Importance Of Public Health Communication

The Health Belief Model (Picture taken from Mark Conner) The HBM has also inspired a range of successful behavior change interventions (Jones et al, 1987).The common-sense operationalization that HBM uses including key beliefs related to decisions about health behaviors is taken as a strength. The psychological readiness to take specific action and the extent to which a particular course of action is believed to be beneficial in reducing the threat are the two important variables of HBM. (19)(Rosenstock1966:98) Theory of Planned Behavior (TPB) The Theory of Planned Behavior (2)TPB; Ajzen, 1991) was developed by social psychologists and has been widely applied to understanding health behaviors (6)Conner and Sparks, 2005). It specifies the factors that determine that individual’s decision to perform a particular behavior. TPB added “perceived behavioral control” to the earlier Theory of Reasoned Action (1)( Ajzen and Fishbein, 1980).

Woolf et. al and Grimshaw et. al suggests that utmost benefit that could be attained by clinical guidelines is to improve health outcomes. (Woolf, Grol, Hutchinson, Eccles, & Grimshaw, 1999). Clinical guidelines that provides correct information about the proven benefits of intervention and discourage the harmful or ineffective ones can be instrumental in reducing morbidity and mortality and improve the quality of life.

The best way this principle is relatable to the topic is by educating our patients and the community about vaccinations. With the media being so influential people tend to use it as their source for vital information. Being in the health care field it is our duty to be honest and truthful to

Health is viewed by different people in either medical terms – as mainly the absence of disease and functional fitness – or social terms – as a ‘resource for living’ embodying positive health and wellbeing. Both viewpoints can be useful in different ways – and together – for reducing health inequalities. Yet, one is definitely preventative in nature, while the other is reparative in nature. On one hand, the medical model responds to poor health, as sick people and those with disabilities are treated, usually in an institution based way. While people get sick for different reasons – including biology and genetics – in terms of health equity, the medical model can be perceived as a service that seeks to repair the poor health outcomes caused

Paradigms are put together to assist in identifying areas in which the individual or group must improve for example, to realize aspirations, to satisfy needs, and to change or cope with the environment. [7] Therefore, health is seen as a resource for everyday life. One paradigm that outlines an approach to achieve complete health from a holistic, ecological and salutogenic health perspective is the Red Lotus Model. It is distinct from other health promotion models in that it incorporates a system of values and principles that is applied across the phases of health promotion, including needs assessment, planning, implementation and evaluation. [8] This paradigm is useful as it enables practitioners to proactively and purposefully put into action a connected system of values and principles across the phases of a health promotion process.

Lifestyle habits can enhance or impair health. This enables people to exert behavioral influence over their vitality and quality of health. Perceived self-efficacy affects every phase of personal change--whether people even consider changing their health habits; whether they enlist the motivation and perseverance needed to succeed should they choose to do so; and how well they maintain the habit changes they have achieved. The stronger the perceived self-regulatory efficacy the more successful people are in reducing health-impairing habits and adopting and integrating health-promoting habits into their regular lifestyle. Comprehensive community programs designed to prevent cardiovascular disease by altering risk-related habits reduce the rate of morbidity and

Health behavior theories assist in understanding health behavior problems, developing intervention based on salient determinants that affect behaviors and evaluating the effectiveness of the health interventions. The most effective persuasive interventions for behavior change usually occur when the intervention is behaviorally focused and theory driven(Consolvo, McDonald, & Landay, 2009).Therefore, persuasive technology can be made optimally effective, if they are also combined or supported by behavior change theories (Shegog, 2010). Since, the aim of this research is to design a persuasive technology in line with individual’s health goals. The use of any of these model could drive the intervention-tool to be a user-centered.

Health care ethics is a set of moral principles, values and believes that guides health professionals in making choices about medical care and health care in general. It possesses the basis of right and wrong which guides the duties we owe to others. Below are the reasons why a graduate student should have formal education of health care ethics; • Knowledge in health care ethics and integrity will help to stimulate my moral imaginations and thoughts that will help situation understanding and judgment • To be conversant in health care ethics and integrity will help me as a public health professional in handling moral and ethical dilemma’s in day to day practice • Knowledge in health care ethics will also instill a sense of responsibility in me as a public health practitioner • To be well versed in health care ethics and integrity will boost my analytical skills and capacity that will help in recognizing and dealing with moral and ethical issues • The common good for a patient or clients is very important in health care practice and this understanding comes from health care ethics • Knowledge of health care ethics will public health professionals to understand medico-legal implications and how to address

It trains health care providers to overcome cultural barriers like communication and language. Cultural competency has the potential to reduce inequities in access to health care services and improve the health status of cultural communities by reducing healthcare disparities. The goal of cultural competency is to provide health care to the community that is respectful of and responsive to the needs of diverse patients. It helps the health care provider to understand the needs of patients while seeking treatment. It helps to patient-provider to meet on common ground in the diagnosis and treatment plan of the disease.

Personal fitness team gets tough on Fat related foods Keeping fit is considered is one of the challenges people encounter in life. It bars them from leading their desired lifestyle. The personal fitness team aims at helping people understand numerous things about keeping fit and specifically about unhealthy related foods. There are numerous cases where people fail to shed off excessive weight despite the number of times they exercise. Our body needs a healthy diet at some point in life.