Crisis Communication Thesis

. INTRODUCTION

The paper studied Communication Strategies as a Basis of Crisis Management including the use of the Internet as a Delivery Platform. And the hypothesis for the thesis is: Effective Communication is essential for Crisis Management; the Internet as an effective tool in Crisis Communication.

The main question of the research is: Is Effective Communication Essential for Crisis Management and the Internet as an Effective tool in Crisis Communication? The sub- questions are: What is Crisis Management? What are Communication Strategies? Finally, how is the Internet as a Delivery Platform for Crisis communication?

The main objective of the thesis is: To determine communication strategies as essential for crisis management through the

There are varieties of crisis communication channels such as blogs, television, radio but this thesis will limit itself to the internet. Organizations could create a special website for crisis or uses part of its existing website. Taylor and Kent (2007) argued that having a crisis website is a best practice for using the internet. Stakeholders including the media, resort to visit the internet during a crisis

Sometimes businesses fail to publish crisis at their websites due to strategic reasons. These comprise crisis is very small so stakeholders will not notice from any source. But in the modern advanced technological world, this is a misguided if not dangerous assumption. Taylor and Kent (2007) and corporate leadership council highlights the web as other means for an organization to present its side of the story and if not using it, creates a risk of losing how the crisis story is

The thesis is testing how communication strategies become very essential in crisis management and the internet as a most effective tool for crisis communication. Communication reflects in all the three phases of managing crisis; therefore, it indicates that its impact on crisis management is great; so there is the need to design effective communication strategies to achieve the organizational goals successfully.

The study consists of both theoretical and practical texts. It involves data collected from key relevant theories, empirical studies, and documents of contemporary organizations that had faced a crisis, practiced its management, implemented it successfully; sustained and benefited from it. The data collected will be evaluated and analyzed to produce the valid conclusions for the best practices in business