It is increasingly common to find large companies in this age struggling to please their customer base as the society becomes more accommodative of every minority represented. It is therefore important for advertising companies to conduct extensive research before doing any ad campaigns. Backlash from ad campaigns that are not mindful of the society normally happens in social media platforms as this is where the widest reach is. Most advertisers are now moving to social media platforms to advertise their products as it promises higher market reach compared to other methods such as televisions or radios. Though they are still used for advertising, social media advertising is still preferred especially by new age advertisers.
We live in a world of social media, though it can be a good and bad thing, everywhere you look you can see what everyone else is doing in their personal lives. Social Media apps are taking a huge toll on our personal lives and it’s at great risk that we are filming too much of our lives. With all the positive that social media brings, it also brings a lot of negative to things most important to you such as, your home, your privacy and your teen’s privacy. Have you ever heard of “insta bragging”? Probably not.
CHAPTER – 5 CONCLUSION AND RECOMMENDATIONS Conclusion Popular social networking sites, including Baidu, We chat and Weibo, are changing the human fabric of the Internet and have the potential to pay off big for investors, but -- given their youthful user base -- they are unusually vulnerable to the next 'new new ' thing. As quickly as users flock to one trendy Internet site, they can just as quickly move on to another, with no advance warning, according to Wharton faculty and Internet analysts. one general finding is the fact that most consumers are aware of the advertisements online, and they have a negative attitude towards them. This is also the case with several of the findings from previous academic research and studies. These results are also in relation with the reasons why marketers are looking
Organizations have made good use of various mass media to initiate, maintain and develop interact with their suppliers, customers, distributors and other organizations. Organizations make use of a wide variety of social media such as Facebook, Twitter, Youtube, and so on. Currently, the development of the internet and increased usage of mobile devices such as smart phones, tablets, and laptops have contributed significantly to the availability of various content online, the content that previously used to be available only on the mainstream media outlets such as newspaper, radio and television. Besides, they used these various media to boost their marketing campaigns, advertising, PR campaign, sales promotion and so forth. All in the bid to achieve their marketing goals and objectives.
What is social media? “Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content” (University Communication and Marketing, 2017). There are many types of social media, for example, Facebook, Twitter, Instagram, Blogger, and more. As days go by, social media is getting more popular among the young generation.
At its base, media malaise and mobilization theory concern themselves with the idea of media influence on people’s perception of politics. Within this very broad field, a number of interesting studies have been conducted, that sometimes come to seemingly differing conclusions. Numerous reports have found that large-scale media consumption can have debilitating effects on people’s trust in media and the political processes (Cappella 231; Cappella and Jamieson 71; De Vreese and Semetko 632; Putnam 221). Similarly, Patterson (“The news media” 452) makes the point that a shift in the way in which news was being covered worsened people’s perception of broadcast news, criticizing the content for having become increasingly negative. This shift is attributed to a form of “interpretative reporting” (452), that has become the dominant form of political news coverage in the past two decades.
If there’s people spreading a weird things about us, it can be affected to our mental health because that things in social media all of people can look and maybe some of them will be comment and it will be judge us with bad words. From their judging, we can feel depressed or maybe some of us will feel resigned to the circumstances and choose suicide because a cruel insult of them. Social media not only give negative side for our life, but its also give positive side. Nowadays, many people use social media in their life and give them good impact. The first positive of social media is available for more information.
But those loud voices can be easily muted and proven wrong, because since ages ago without that evolution in the way we interact, government organizations have relied on local channel and newspapers to communicate with their citizens. It is highly important and necessary for governments and local leaders to communicate with their citizen throughout official communication strategies and to use them to help ensure highly sensitive information that can’t be posted all over the social media networks, since that most of the networks now a days are suffering from leaks every now and then due to the rapid evolution of the internet. Not only because of this leaks but there are percentage of the citizens that can’t be ignored are not so familiar with using social media networks to obtain their information that surrounds their community , official communication strategies is a
Some even value social media over all else. I will be giving an argumentative point in how social media is both positive and negative in this essay. In Jayasree Roy’s Role of media in our society she says, “ In today 's world, media becomes as essential as our daily needs.” This is very true as we have seem to depend on any form of media to go about our daily lives. It may not seem it but you probably depend on media forms a lot more than you think. Roy then goes on to state, “ Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society.” Media has such a large influence on how the bulk of people who view that media will feel.
Internet actually can be very useful, entertaining, and helpful for the society. Unfortunately, many people can't handle it so they get addicted and start to absorb the negative impacts from the internet more than the positive impact. People should stop and get out from this addiction or else our generation will be in danger so start to do something productive, find new thing outside the internet, and interact with people more. Internet is not bad, it's just depends on the way you use