Company Background: Air Asia Berhad

Introduction

AIR ASIA AIRLINES COMPANYCOMPANY BACKGROUND

Air Asia Berhad is established in the year 1993 with commenced operations in the year 1996. In 2001, Tune Air Sdn Bhd Tony Fernandez’s company purchased this airline from DRB-Hicom. AirAsia will never look back after that. There first and the main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport, while it’s secondary hubs are at Kota Kinabalu International Airport, Senai International Airport, and Penang International Airport.

Air Asia is well known as Malaysian low cost airline and even Asia’s largest low fare, no frills airline. The airlines claims “No Admin Fee”, but has some fees for the services which are free on other airlines. Air Asia slogan

The main functions of transport terminal are handling and transship freight or passengers since modes and passengers or cargo are physically separated. They have a nominal capacity which is related to the amount of land they occupy and their level of technological, labor and managerial intensity. Based on the transport terminal, there have three major attributes are linked with the importance and the performance of transport terminals which includes location, accessibility and infrastructure. Location is one of the major factors that serve a large concentration of population and industrial activities, representing the terminal 's market area. Specific terminal have specific locational constraints like port and airport sites. New transport terminals tend to be located outside central areas to avoid high land costs and congestion. Accessibility provides the means of how well the terminal is linked to the regional transport system. For instance, a maritime terminal has little relevance if it is efficiently handling maritime traffic but is poorly connected to its market areas through an inland transport system (rail, road or barge). Infrastructure considerations are important they must accommodate current traffic and anticipate future trends and also technological and logistical changes. Modern terminal infrastructures consequently require massive investments and are among the largest structures ever built. A utilization rate of 75 to 80% is considered to be the optimal

Airline’s vacation product relies on using air transport network, has the unique advantages to develop aviation-related tourism industry, what general gravel agency do not have, to build a high-quality low-price air travel system. Airlines have their own flight, coupled with a better understanding of the local hotel to make “Ticket + hotel” package which one will be more convenient for the free exercise of visitors. Now AirAsia offers hotel reservation, but also can be lateral expansion. To select a large travel agency with good credit, excellent reputation and guaranteed quality, afford “Air ticket + Hotel + Airport pick-up + Alternative Tourism Content” service. It will eliminate the trouble of full self-service customer who needs to deal with airline, hotel and travel agency, make trip easy and guarantee from the