Company Background: The Background And Background Of KFC

Company Background

Kentucky Fried Chicken also known as KFC Corporation, headquartered in Louisville, Kentucky, in the United States, is the world’s most famous chicken restaurant; and the third largest food chain in the world that sell fast food specializes in fried chicken. In 1930, The pioneer, Colonel Harland Sanders sold fried chicken from his roadside restaurant in Corbin, Kentucky.He created an Original Recipe fill with eleven types of spices and herbs that present freshly making delicious taste in 1939. He used his own image “Colonel Sanders” as the permanent figure of KFC logo which is well-known over the globe. In 1952, KFC first franchised opened in Utah. In 1964, He sold his company to John Y. Brown, Jr. And Jack C. Massey, a small

KFC’s ability to serve its customers was directly affected by them.(Kotler, 2003). KFC’s microenvironment is influenced by three most important components which are the company, competitors, and consumers.

2.1.1 Company

PT Fast Food Indonesia Tbk, the executive franchise holder of KFC brand in Indonesia was founded in 1978 by the Gelael Family. The very first restaurant outlet was opened at in October at Jalan Melawai in Jakarta. The opening was successful and as a result, more outlets was expanded not only in Jakarta but also in other major cities in Indonesia; Manado, Bandung, Surabaya, Medan and Makassar. In 1990, Salim Group enters as one of the major shareholders, which reinforced company’s extension. In 1993, The company became publicly-stated in Indonesia Stock Exchange to increase its development growth. The present majority shareholding of 80 percent is distributed 43.84 percent to PT Gelael Pratama, owned by the Gelael Group and 35.84 percent to PT Megah Eraraharja, a company under the Salim Group; while the minority (20 percent) is shared by the Public and Cooperatives.Now, KFC Indonesia has reached more than 490 outlets over 110 territories with market share up to

Many population in Indonesia are also islamic that do not consume beef and pork. They applied another marketing concepts by trade-marking its products as “HALAL” which proved it also can be produced by islamic people. KFC sells different products in every different countries based on the cultures and attract more consumers by applying logical and strategic marketing concept in every different countries which also happened to have different