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Company Overview Of Lyiere's Athletic Footwear Industry

1666 Words7 Pages

6.0 Marketing planning
6.1 Market Research/analysis
Strengths Weaknesses
-A varied range of products.
-Business location is strategic.
-Effective distribution system of products available through different channels. -High price range have made the brand low price for the limited customers only.
-The prices of products are high.
-It has been serving limited segment.
Opportunities Threats
-Develop new products to attract new consumers segment.
-Expand customer base.
-Having more outlet stores. -Competition is highly intense in the sports apparel and footwear market.
-Fake Adidas products will encroach on Lyiere’s market share in many places.

6.2 Customer, product and services analysis
Lyiere focus on shoes and apparels designed for sporting …show more content…

The ability to distinguish, in turn, is stemming from its potential to innovate and to keep in touch with patrons. As a way to pressure down costs and higher focus on client demand, Lyiere focuses its aggressive method on customization and adaptable products. By using squeezing extra worth out of its operational and administration practices, Lyiere Shoe Company is not going to only support profitability but in addition probably support labor stipulations. The barriers to entry to the athletic footwear industry are fairly low. Lyiere Shoe enterprise bought to concentrate on the promotion of brand …show more content…

The major areas in which Lyiere’s product is sold is through retail outlets. Lyiere is concentrating most of its products in places, where there are many customers. Lyiere has its own exclusive stores in which the material is provided directly from the company. Many multi brand showrooms will have Lyiere apparel’s and footwear on display. These multi brand showrooms get the products from a distributor. The products are also sold through online as well as the online website of Lyiere. Thus, the distribution channel of Lyiere is as

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