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Company Overview Of New Belgium Brewing Company

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New Belgium Brewing
Every beer has its unique flavor as well as history. Each brand has its distinctive logo and marketing plan. New Belgium Brewing Company, founded in 1991 in Fort Collins, CO (Reid & Gatrell, 2015). In 2015 the company was the fourth-largest craft brewery in addition to the eight largest craft breweries in the United States. New Belgium’s employee-owned culture is a competitive advantage and the most important cornerstone of the company’s strategic focus. Employees are the hallmark of any organization being successful. Employees who are part owners in a business contribute to the bottom-line in addition to being more innovative to generate profits. The more revenue the company generates, the more money they will have as owners. …show more content…

Engaged employee focuses on the firm’s resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues (Ferrell & Hartline, 2014). Danielle McLaron, CPA, Director of Finance and Accounting at New Belgium Brewing mentions the importance of the employee culture that sets their Brewing company apart from the rest. Employees respect one another, listen to each other, seek information and care about the enterprise. (Amato, 2014). New Belgium Brewing is 100 % employee owned who practices, transparency among the organization. They share financial information with their employees. Honesty and integrity are part of their mission statement. Kim Jordan, who founded New Belgium Brewer along with her ex-husband still stay true to the ten core values and beliefs: One, remembering that they are incredibly lucky to create something fine that enhances people's lives while surpassing their consumers' expectations. Second, producing world-class beers. Third, promoting beer culture and the responsible enjoyment of beer. Fourth, kindling social, environmental, and cultural change as a business role model. Fifth, environmental stewardship: honoring nature at every turn of the business. Sixth, cultivating potential through learning, high involvement culture, and the pursuit of opportunities. Seventh, balancing the myriad needs of the company, their co-workers, and their families. Eighth,

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