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Comparative Analysis Of Hitachi And Daicki, Daikin And O General Air Conditioner

3193 Words13 Pages

INSTITUTE FOR TECHNOLOGY AND MANAGEMENT
PGDM- INTERNATIONAL BUSINESS
BATCH 2014-2016

SIP PROJECT REPORT ON

COMPARATIVE ANALYSIS BETWEEN HITACHI , DAIKIN AND O’GENERAL AIR CONDITIONER WITH RESPECT TO PRICING AND PROMOTION.

SUBMITTED BY
GUTHI VASUDHA YASASVI
(SRS2014PGDMIB5F003)

SUBMITTED TO
PROF. LAKSHMI MOHAN

Institute for Technology and Management
11/D14, SIPCOT I.T Park, Rajiv Gandhi Salai, OMR, Chennai-603103

ABSTRACT

TITLE: - Comparative analysis between Hitachi, Daikin and O’General with respect to pricing and promotion

Hitachi has changed the mindset of the consumers for buying air conditioners. Hitachi has maintained that individuality and lengthen over a period of successful achievement. Therefore, the mode of this study is to do comparative analysis between Hitachi, Daikin and O’General air conditioners in terms of pricing and promotion. This study will help me to understand the number of footfalls happening in each of the company’s product and the strategies of marketing mix followed by it.
This study will give detailed comparison about these top brands which are competitor to each other. Hitachi has introduced different technologies namely lambda technology and variety of innovations in their product for providing a customer an environment friendly and maximized power saving efficiency.

ACKNOWLEDGEMENT

My first summer Internship project on COMPARATIVE ANALYSIS BETWEEN HITACHI, DAIKIN AND O’GENERAL AIR CODITIONERS WITH RESPECT TO

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