Comparative Analysis Of J. C. Penney's Corporation

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RATIO ANALYSIS OF J.C. PENNEY CORPORATION & KOHL?S CORPORATION Comparative Analysis by Ratio Analysis of J.C. Penney Corporation & Kohl?s Corporation Dora I. Gonzalez Devry University Abstract J.C. Penney Company, Inc. and Kohl?s Corporation are two of the largest apparel and home furnishing retailers with stores across the US and Puerto Rico. The primary objective of analyzing financial statements is to identify major changes in trends, investigate causes of underlying changes, and see the correlation of the two. Ratio analysis is a financial analysis technique which analysis the relationship among two or more line items on the financial statements. Financial ratios evaluate aspects of an entity?s operations and are…show more content…
Current ratio enables us to examine the liquidity of the business by equating the amount of current assets to current liabilities. Although current ratio fluctuates from industry to industry, is preferred to have at least one dollar of current assets for every dollar of current liabilities. Kohl's has the advantage over J.C Penney, as Kohl's current ratio is 1.87 in comparison to J.C. Penney?s ratio of 1.67. Kohl?s Corporation can pay all of its current liability and still have a positive working capital better than J.C.…show more content…
Dupont Analysis enables us to answer this question. Kohl?s Corporation Dupont analysis is 12% consisting of 4% (profit margin) x 1.41 (total asset turnover) x 2.48 (financial leverage). Compared to J.C. Penney?s Dupont analysis of -39% consisting of -4% (profit margin) x 1.34 (total asset turnover) x 7.21 (financial leverage). Kohl?s Corporation is generating sales while maintaining a lower COGS as demonstrated by its higher profit margin, and turning over large amount of sales. Although J.C. Penney Corporation has a negative profit margin, the company is heavily using their financial leverage. Although they are borrowing high amount of money to magnify profit potential, its? profit per share is -$1.68. To summarize, the company is using too much leverage, and if they continue, company could go into
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